The German brand has recently refurbished its main national flagship, located in an emblematic building on Gran Via, in the heart of Madrid.
The company of the three stripes, which for several months has been betting on their latest stores for this type of media, has undertaken the project gradually achieving a spectacular result.
The project, executed by LED DREAM through its partner TMT Factory, specialist in content, has been carried out in two phases: first, two high-brightness screens were installed for the central windows (2016), and after the good reception, Adidas decided to complete all the windows of the historic building in which it is housed (mid-2017).
The eight screens, of SMD semioutdoor technology, have brightness up to 6000nits, very necessary when combating the incidence of direct sunlight on the glasses of the premises. With a total area of over 40m2, and completing the entire facade through curved screens at the ends, it has become a symbol of the center of Madrid and one of the most spectacular visual installations in Spain.