Tag: dooh

La Maison Lancôme brings beauty to the heart of Madrid with its innovative DOOH Campaign, a unique and sustainable experience

From April 1st to 11th, we had the privilege of participating in one of the most anticipated outdoor marketing campaigns of the year: La Maison Lancôme. During these days, our digital #totems transformed into two “giant canvases” over 5 meters high, strategically located at the entrance of the iconic Plaza de Colón in Madrid, a […]

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LEDDREAM together with its associates and partners are changing the face of DOOH advertising in Spain

Advertising, like art, is at its best when it evokes an emotional response in the viewer. This is especially true for large-format digital out-of-home (DOOH) advertising, which has been shown to drive strong emotional reactions that are ultimately linked to increased buying likelihood.  The similarities between art and advertising are nothing new. Still, as industry investment in […]

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