Madrid, March 24, 2026 — LEDDREAM GROUP, a technology company dedicated to digitizing spaces and transforming how brands connect with their audiences, has installed an LED screen in the entrance hall of the Official College of Architects of Madrid (COAM), located at Calle Hortaleza 63. This access space, part of the COAM area, serves as a meeting point for social, cultural, and architectural activities, enhancing communication of the institution’s events and connecting architects, companies, and visitors.
The screen functions as a continuous communication channel, showcasing exhibitions, institutional messages, and content linked to COAM’s programming. Content management and adaptation were handled by Channel4you, LEDDREAM GROUP’s content division, ensuring that all information is always up-to-date, visually clear, and aligned with both the environment and its professional audience.
Connecting Architects, Companies, and Visitors with Professional Activity
COAM uses this channel to highlight its activities and make it easier for architects, companies, and visitors to access information about its professional and cultural programming. LEDDREAM GROUP’s involvement brings its expertise in space digitalization, content design, and visual solutions, creating a communication hub that integrates technology, functionality, and design—tailored to a high-traffic professional environment.
This strategic collaboration reflects the shared vision of both organizations: using creative technology to design more sustainable, functional, and visually appealing spaces, foster innovation, and strengthen engagement with both the professional community and the general public.
At the Forefront of New Technologies
"With this initiative, we’ve opened a highly visual and direct communication channel with architects and visitors at our Calle Hortaleza headquarters, offering more versatility than the previous setup, while also optimizing resources. Our collaboration with LEDDREAM GROUP shows how technology can enhance our relationship with the professional community and society at large."
— José Alfonso Crespo, Communications Director, COAM
A Space for Inspiration and Demonstration
Beyond the entrance installation, LEDDREAM GROUP joined the MATCOAM cluster last year as a starting point for developing joint initiatives that integrate creativity and technology, aimed at creating innovative and functional environments. These efforts reflect a vision of spatial design in which visual technology improves the way brands communicate and connect with their audiences.
In this context, the company maintains a space on the second floor of the exhibition area, designed as an inspirational environment for lighting solutions. Here, architects, interior designers, and specialists can explore first-hand the materials and solutions that combine creativity and functionality in real-world contexts.
This space demonstrates how LED technology and visual content can be integrated into architectural projects—from interior spaces to urban interventions—providing tangible value to the professional community and enhancing the visitor experience.
.jpg)
About the project
LEDDREAM GROUP – A technology company specialized in integrating innovative audiovisual solutions. From state-of-the-art LED screens and digital content creation to dynamic and experiential lighting solutions, LEDDREAM GROUP delivers unique, creative, and customized proposals for all types of architectural spaces. Their creative approach transforms architectural spaces into interactive environments that captivate users, add commercial value, and generate new business opportunities. Acting as a strategic partner for architects, engineers, and space managers, they help strengthen brand identity and stand out in a competitive market.
