Genové is a dermatological laboratory with over a century of expertise, specializing in the development of dermocosmetic solutions backed by scientific research. The company is part of the AC Marca Group. In recent years, Genové has strengthened its positioning within the pharmaceutical sector under the concept “Supported by Science,” reflecting the evolution of its identity and its commitment to innovation in skin care.
Channel4you has developed an innovative project for Genové, elevating its brand communication in the pharmaceutical environment to a new experiential level through the creation of anamorphic 3D content applied to its products, along with three experiential loops specifically designed to ensure a seamless narrative flow across the LED screen during the INFARMA 2026 trade show.
The starting point of the project is the creation of a 3D visual universe where dermatology moves beyond a static discourse to become a living system. From this foundation, an environment is designed in which each product is integrated into a shared narrative, built through motion, depth, and continuous transformation—within a fully immersive pharmaceutical experience.
Anamorphic 3D Dermatology
Within this universe, three distinct experiences have been developed, each focused on a product and the way its benefits are visually expressed.
For Rederm, each sphere floats, interacts, multiplies, and evolves, revealing the benefits of each product within a complete dermatological system. Every formula works in synergy to nourish the skin.
For Pilopeptan, the content illustrates how care works from root to tip. It strengthens the fiber, protects against breakage, and enhances hair vitality.
For PruriCalm, the sequence is built on a clear idea: irritation appears, care acts, and the skin responds. The content reveals its soothing effect, showing how it helps calm, relieve, and restore the skin to its natural state
The anamorphic 3D proposal, applied to product and designed to be perceived from specific viewing angles, enhances the integration of content with the physical space of the stand, creating an immersive experience that reinforces Genové’s positioning within the pharmaceutical environment.
Channel4you’s objective has always been a meticulous attention to detail in every product, translating its benefits and essence through 3D design and visual storytelling. Each composition has been developed to build a cohesive communication system throughout the days of the trade show.
About the project
LEDDREAM GROUP – A technology company specialized in integrating innovative audiovisual solutions. From state-of-the-art LED screens and digital content creation to dynamic and experiential lighting solutions, LEDDREAM GROUP delivers unique, creative, and customized proposals for all types of architectural spaces. Their creative approach transforms architectural spaces into interactive environments that captivate users, add commercial value, and generate new business opportunities. Acting as a strategic partner for architects, engineers, and space managers, they help strengthen brand identity and stand out in a competitive market.
Channel4you—the digital content division of LEDDREAM GROUP—is a creative and strategic studio that designs, develops, and manages audiovisual content (2D, 3D, anamorphic, and branding) for screens, storefronts, and digital platforms, adapting to each client’s objectives from concept through to post-production.
