With its prime waterfront location, the World Trade Center Barcelona emerges as a vital hub for business gatherings, blending the beauty of the sea with Barcelona’s dynamic business and cultural scene. This 47,000 m2 complex houses the offices of over 50 companies, solidifying its position as an unparalleled center for collaboration. Moreover, it features a 430-person auditorium, 20 support rooms, the exclusive Port Vell room at sea level (the press center for the 2024 America’s Cup), a five-star hotel with 255 rooms, and a parking lot with 1,000 spaces. Complemented by amenities such as a gym, fitness center, and various other spaces, it enriches the comprehensive offering of the World Trade Center Barcelona as an ecosystem designed to inspire, connect, and facilitate business success.

Elevating the Event Experience: Transforming the Auditorium of the Congress Center World Trade Center (WTC) into an inspiring space.

Within this multifaceted complex, the impressive Auditorium of the Congress Center World Trade Center Barcelona stands out. Serunion and WorkTeamSolution have entrusted LED DREAM Group with the supply, assembly, installation, and commissioning of a 24 m2 curved LED screen in the auditorium. With a resolution of 3072 x 1152 pixels and a pixel pitch of 2.6 mm, this screen offers an unparalleled visual experience. Complemented by an advanced high-tech video management system, it redefines visual clarity and sharpness, offering great flexibility for creating custom compositions and adapting to a wide range of formats according to the needs of each event. From corporate presentations to cultural events, the versatility of our equipment ensures that each occasion is unique and successful. Its immersive curved design envelops attendees in the content, creating an immersive environment that ensures each presentation, conference, or projection is unforgettable and captivating.

This renovated space, with its prime location and state-of-the-art facilities, positions itself as an inspiring and functional environment for all types of events, from congresses and meetings to conferences and special celebrations that exceed the expectations of its clients. At the World Trade Center Barcelona, innovation, collaboration, and excellence come together to create memorable experiences. It marks a new chapter in the history of this iconic venue, characterized by a commitment to exceeding expectations and opening new possibilities in the world of events and business in Barcelona.

—

About LEDDREAM Group: We are an audiovisual engineering company, specialized in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.

The post Elevating the event experience: Transforming the Auditorium of the Congress Center World Trade Center (WTC) into an Inspiring Space first appeared on LED DREAM.

Located in the heart of Barcelona, on Avenida Diagonal D471, next to Francesc Macià, the new Aura office building stands as a symbol of innovation and sustainability. With over half a century of history, this emblematic building has been transformed into a cutting-edge space that blends prime offices, green areas and terraces, retail shopping areas, food & beverage outlets, and a gourmet supermarket. In addition, Aura holds prestigious LEED, WELL, and WiredScore Platinum certifications, as well as LEVEL(s), ensuring a sustainable and healthy environment for its occupants and guaranteeing the implementation of its ESG strategies.

This comprehensive remodeling and transformation project of the former El Corte Inglés center has been led by the promoter Mersan Assets Management, in collaboration with the prestigious architecture firm Blanch + Conca (BCA Arquitectura). The project management has been handled by Projects & Facilities Management. In contrast, the marketing and management of the property has been entrusted to the real estate consultancy Cushman & Wakefield, in collaboration with its Partner LEDDREAM Group, which took charge of all the installation and execution of audiovisual technology, as well as the design and management of experiential content for the building’s main lobby. This project marks an architectural milestone in the city’s urban development, attracting large companies and professionals in search of an exceptional working environment.

The main lobby of the Aura office building becomes a dynamic digital canvas with 3D anamorphic content that stimulates the senses, awakens the imagination, and connects users with nature.

In collaboration with the prestigious real estate consultancy Cushman & Wakefield, Channel4you, and LED DREAM Group, they have transformed the main reception of the building into an impressive dynamic digital canvas. This transformation aims not only to stimulate the senses and awaken the imagination but also to connect users with nature from a digital artistic perspective. The main reception of the building now offers an immersive experience, blending the aesthetics of the building with natural elements in a space that evokes unique sensations. With careful contrast between the greenery of nature and the warmth of wood, harmonization has been achieved with the facade’s predominant white color and the building’s interior.

In this immersive artistic space, LED DREAM Group took charge from conceptualization, design, supply, assembly, installation, and commissioning of a LED screen of more than 24m2, with a pixel pitch of 2.6mm, located in the corner of the reception. This screen has an almost perfect 90-degree angle, facilitating the visualization of 3D anamorphic content and experiential loops. Additionally, it is complemented by another LED screen of 1m² wide by 2m high, with a pixel pitch of 1.9mm, for smaller spaces, offering an exceptional brightness of 2500 nits. Both screens are combined to create a surprising visual experience that distinguishes this space, and they will be used to exhibit various contents and corporate events of the building.

Creativity in content is a central aspect of this immersive experience. Channel4you, the content creative company of LED DREAM Group, was inspired by nature for the design of 3D anamorphic content and experiential loops. These contents invite visitors to disconnect from the daily hustle and bustle and reconnect with what really matters, offering a unique sensory experience that transports viewers on an immersive journey through natural beauty.

By connecting with the essence of nature at Aura, we designed the AURA logo in 3D anamorphic, which integrates organically with the reception wood, and also designed and created different experiential loops that offer an immersive experience that captivates the senses and inspires calmness. With these creative ad-hoc pieces, very visual and attractive, we have captured the essence of nature in all its forms: from stunning sunsets and the majesty of galaxies to a unique representation of life in constant change, inspired by the cyclical nature of seasons and the passage of time.

The integration of the BMS system has also been a priority in this project. Customized real-time content has been designed to inform users about energy efficiency, directories, services, corporate events, and brand values, offering an immersive experience for all visitors. As well as various contents that reinforce their corporate identity.

This unique project has represented a challenge in all its phases, from the conception of the idea to the integration of the contents, the different themes with a common thread, sketches and creation of 3D contents, manipulation of archive material… All these contents are perfectly integrated into the screen and its space, maintaining the elegance and style of the exclusive office building.

—-

About LEDDREAM Group: We are an audiovisual engineering company, specialized in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.

About Channel4you: We are a creative and strategic studio that offers innovative solutions for audiovisual communication. We are part of the LEDDREAM Group content team. At Channel4You, we are responsible for creating and managing content for screens, shop windows, and various digital platforms, adapting it to the needs and objectives of each client. Our services cover the strategic phase, from the conceptualization of the idea, the definition of technologies, product design, content creation and development, such as 3D animations, moving 2D graphics, storyboards, video mapping, VR/AR, post-production, and after-sales support. Contact us at hello@channel4you.es

The post Channel4you creates an immersive space with 3D anamorphic content in the lobby of the new Aura office building first appeared on LED DREAM.

The sports club RCD Espanyol and the investor Publimaes S.L. have announced an agreement to install and operate an impressive LED screen located on the south facade of the Stage Front Stadium. With a surface area of approximately 200 square meters, this screen marks a milestone in technological innovation and visual experience for the club’s fans.

Elevating the Fan Experience with RCD Espanyol’s Impressive 200 m2 LED Screen.

Dive into this Digital and Technological Experience

With a surface area of around 200 square meters, this screen not only offers a stunning visual experience for fans in the stadium but also grabs the attention of passersby, adding a touch of magic to the urban environment. This impressive LED screen, strategically installed on the stadium’s south facade, provides a visual experience for both stadium attendees and passersby in the area. Additionally, this screen opens up new commercial opportunities for the club over the next 10 years, allowing advertisers, sponsors, and partners to reach a wider audience through dynamic and engaging advertising messages, 16 hours a day, 365 days a year. Furthermore, the agreement guarantees the RCD Espanyol sports club 4 hours of brand advertising on match days for the first team, women’s team, and events.

New Opportunities for #RCDE Club

Beyond the spectacle, this screen represents new commercial opportunities for RCD Espanyol, allowing advertisers to connect with a broader audience through dynamic and engaging advertising messages. The management of this innovative LED screen is in the hands of professionals from DOOH Enterprise and MAIN agency, supported by LED DREAM Group through Channel4you (Creative content studio), ensuring an unparalleled experience for fans and advertisers alike.

Passion-Provoking Colors

The characteristic colors of RCD Espanyol come to life on this screen, immersing fans in a sea of emotions every time it lights up. From the iconic blue and white to vibrant tones reflecting the team’s energy, every match becomes a celebration for the senses.

Experience Football in Giant Dimension with RCD Espanyol’s Cutting-Edge LED Screen

This digitization project has been led by the client, who have teamed up with DOOH Enterprise and their Partner LED DREAM Group to modernize their large-format screen located on the South facade, attracting top-tier advertising companies. LED DREAM Group took charge of everything from engineering, installation, supply, assembly, to the commissioning of the LED screen and support structures. (video)

This impressive transparent LED screen, over 8 meters high and 22 meters wide, stands out for its 16mm/32mm pixel pitch technology in outdoor LED curtain format. Its adjustable brightness up to 10,000 nits ensures optimal content display both day and night, blending design, technology, and architecture uniquely. The support structure consists of a modular LED curtain system, significantly reducing weight and presenting no wind obstruction thanks to its high level of transparency (67%), allowing for greater visibility of the structure and integration thereof. Another standout feature of this transparent LED screen is its weight of 15 Kg/m2, representing a load release for the structural element. The screen’s weight, installation height, and size were fundamental aspects to consider in the project, adding greater complexity than usual.

From the outset, this project has been an exciting challenge every step of the way: from design, supply, assembly to flawless installation. Our goal was clear: to seamlessly integrate this innovative screen to provide a distinctive value while preserving the unique essence that characterizes the RCD Espanyol sports club. This screen is not just a visual spectacle; it is a statement of our commitment to excellence and delivering exceptional and cutting-edge experiences to our customers and partners.

The post Infinite Excitement Unleashed! RCD Espanyol Unveils Massive 200 m2 Screen on Stage Front Stadium’s South Façade first appeared on LED DREAM.

What makes the latest edition of ISE 2024 so special? Much more than you can imagine! This year, the fair has not only been a window to discover the latest technological innovations but has also boosted the economy of Barcelona. According to preliminary estimates, the fair has generated revenues exceeding 100 million euros for the city, demonstrating its significant economic impact.

Furthermore, the international projection of Barcelona and Spain has reached new heights thanks to ISE 2024. With thousands of visitors from around the world, the city has reaffirmed its position as a leader in innovation and technology globally. This international exposure not only strengthens Barcelona’s image but also contributes to the recognition of Spain as a cutting-edge destination in the technological field.

But that’s not all; we have more firsthand news! LED DREAM GROUP has been selected once again by ISE to offer an exclusive guided technological tour. What does this mean? Let me explain: it’s a unique tour that allows attendees to learn all the details and implementations of new technologies in the L’Illa Diagonal shopping center. (Discover here)

During this visit, the architectural and design wonders that make L’Illa an outstanding place have been revealed. And how could we not mention the dynamic ceiling of over 1,100 sqm. It is a true masterpiece of digital lighting that dazzles everyone, breathtakingly merging technology and art. This work has been carried out by Lumalia Studio, part of the LED DREAM group, in collaboration with the renowned architecture studio BatlleiRoig and the lighting design studio Artec Studio.

In summary, the ISE 2024 Fair has been a true spectacle, not only for technology enthusiasts but for the entire city of Barcelona. And with LED DREAM GROUP leading the way into the future, who knows what surprises await us this year!

But the story doesn’t end here. On February 2nd, a giant transparent screen of over 170m2 total surface area was installed on the south facade of the Stage Front Stadium, located in the metropolitan area of Barcelona. RCD Espanyol de Barcelona and the investment group Publimaes S.L. trusted LED DREAM GROUP’s team for the design, installation, and content management of this prominent screen.

By the way, it’s a pleasure to announce that we will soon present our participation in one of the most anticipated sports-related projects in the world. The world of sports is becoming an increasingly relevant aspect in our company.

And to wrap it up, setting aside controversies surrounding the song “ZORRA,” the winning song of the last edition of the Benidorm Festival, which will represent us in the upcoming Eurovision contest, all Euro Fans who attended could enjoy the performances at Tecnohito. This unique space in Europe, located on Avenida del Mediterráneo in Benidorm, features an outdoor circular LED screen of 300 m2 and a height of 22 meters.

We are excited to see how our ideas, along with those of our clients, come to life. And this is just the beginning!

The post ISE 2024 Fair: Barcelona Shines with Cutting-Edge Technology first appeared on LED DREAM.

This year, we were once again selected by ISE, the world’s leading fair in the audiovisual sector, to offer an exclusive guided technological tour to visitors during the event, providing them with the opportunity to witness the implementations of new technologies and learn all the details of the commercial center’s renovation. We explored how this project was carried out, from the fascinating concept of digital lighting integrated into a dynamic ceiling to the strategically distributed LED screens throughout the shopping center.

On February 2nd, LEDDREAM Group, in collaboration with the Management of the L’illa Diagonal shopping center, the architecture studio Batlleiroig, and Lumalia Studio, conducted an exclusive technological tour for visitors during the ISE fair, the world’s most important event in the audiovisual sector. The event took place at the L’illa shopping center itself, where we presented all the fascinating details of this renovation and discovered how this project was executed: an innovative concept of digital lighting integrated into a dynamic ceiling and LED screens strategically distributed throughout the shopping center. These elements not only contribute to the overall aesthetics but also offer L’illa visitors in Barcelona a unique visual experience.

The tour focused on architecture, digital lighting, and technology.

This exciting tour featured presentations by prominent professionals: Gerard Cutal, Manager of the L’illa shopping center; Laura Quintana, Associate & Architect at Batlleiroig; Víctor Valcárcel, Creative Director at Lumalia Studio; and Carlos Delgado, Operations Director of LEDDREAM Group. Together, they delved into the realization of this project, unraveling objectives, challenges, and architectural perspectives, while exploring the impact of technology on lighting, design, and the creation of experiences. Among the digital elements that stood out on the second-floor hallway were the two impressive LED screens that create a surprising visual experience. Alongside the digital ceiling canvas, these screens attract visitors’ attention in a chameleon-like manner.

The ceiling of L’illa Diagonal becomes a fascinating digital canvas, and through abstract movements of masses of light and color, they dance in harmony, creating animated skies that seem to come to life.

In addition, visitors explored the creation process, the driving motivations, and the strategic locations where LED technology, dynamic digital lighting, as well as the fundamental principles of design and architecture were deployed. From conception to implementation of this innovative concept of digital lighting on the ceiling and the incorporation of various LED screens throughout the shopping center. This fascinating renovation of the L’illa shopping center becomes an urban refuge where creativity, technology, and architecture intertwine, offering an unforgettable experience for all who explore this unique space.

—

About Lumalia Studio: Lumalia is a specialized lighting studio dedicated to crafting and executing dynamic lighting projects. Our approach revolves around merging ideas and creativity with innovative techniques and technologies to deliver unique and distinctive solutions. At Lumalia, we design and create lighting concepts through a meticulous selection of products that meet our high-quality standards and extensive professional experience. Moreover, we excel in crafting custom luminaires, tailored precisely to our clients’ projects. Committed to providing the best lighting experience possible, we strive to offer solutions perfectly aligned with our clients’ needs and expectations. For more information, visit www.lumalia.es.

About LEDDREAM Group: We are an audiovisual engineering company specializing in delivering technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in crafting new digital and functional spaces, adaptable to any architectural structure or utilized area. As a technological partner, we provide the market’s most innovative solutions to breathe life into spaces, creating memorable interactive and digital experiences that engage visitors and users. Explore our virtual showroom to discover all our technological solutions. Reserve your space at mkt@leddream.es.

The post LEDDREAM Group presented a private technological tour at the L’illa shopping center in Barcelona first appeared on LED DREAM.

Integrated Systems Europe (ISE) has marked a milestone in Barcelona, with record attendance and participating companies. Celebrating its 20th anniversary, Europe’s largest professional audiovisual industry fair has surpassed its best figures to date, with more square meters and attendees than ever before. The return of Chinese visitors has boosted the event, seeking new business opportunities in a crucial European market. The continuous growth of ISE since its move to Barcelona has been evident, and further expansion is expected with the extension of the fairground in L’Hospitalet de Llobregat. With over 1,400 exhibitors, including industry leaders such as Samsung, LG, Philips, and Panasonic, ISE 2024 has showcased the latest trends in audiovisual products, focusing on transparent, giant, and ultra-thin displays. Additionally, the fair has served as a platform for the Catalan audiovisual sector, which has experienced significant growth in revenue and employment. ISE drives Barcelona’s audiovisual sector, which represents 7% of the city’s GDP.

The audiovisual fair ISE 2024 concludes its edition on Friday, February 2nd, with an impact of nearly 400 million on the city and 1,400 exhibitors.

During the fair, LEDDREAM Group was present alongside its main partners, prominent global manufacturers, who provided us with the opportunity to explore their stands and discover their latest innovations in audiovisual technology. LG Spain, Philips PPDS Business Solutions, Samsung Spain.

Overall, ISE 2024 has consolidated its position as a leading event in the audiovisual industry, highlighting innovation and collaboration in the sector.

The post LEDDREAM Group was present at ISE 2024 alongside its key partners. A tsunami of audiovisual innovation first appeared on LED DREAM.

The renovation project of L’illa Diagonal has been spearheaded by the esteemed architecture firm Batlleiroig, to enhance user experience and adapt the shopping center to new needs and trends. This involves creating new green and sustainable spaces that foster the connection between people and nature. Alongside improvements in the external environment, new dining areas and rest zones were established, incorporating enhancements in architectural elements such as ceilings, flooring, and staircases. These alterations aim not only to sustain L’illa Diagonal’s relevance but also to enhance users’ overall experience, encourage interaction with green areas, and reinforce the connection between the interior and exterior zones of the complex.

A new concept of digital lighting integrated into the dynamic ceiling of the shopping center: a groundbreaking installation that redefines the notion of lighting experience.

In collaboration with the renowned architecture firm Batlleiroig and the Lighting Artec studio, Lumalia Studio has brought a dynamic surface of 1,100 m2 to life. It serves as a testament to architectural integration and lighting design.

The installation comprises over 200,000 pixels distributed in space and meticulously mapped to operate coherently through the reproduced content. The selection of RGBW LEDs offers extended color depth, and each element was custom-designed and manufactured for the installation’s purpose, including panels, LEDs, connection and distribution elements, and tensioned textiles, all to adapt and integrate with the space. The remarkable surface that hybridizes this concept between lighting and low-resolution screen comes to life through content specially designed for this solution.

L’illa Diagonal’s ceiling transforms into a captivating digital canvas, where abstract movements of light and color dance in harmony, creating animated skies that seem to come alive. The Northern Lights, with their captivating and mysterious allure, emerge as protagonists in this luminous narrative, immersing the environment in a hypnotic dance that transports us to landscapes oscillating between reality and imagination. Through shadow play, an immersive experience is achieved, creating various atmospheres that blend spectacle with subtlety and elegance.

This installation is a visual narrative highlighting the interaction between technology, creativity, and the architectural environment. The fusion of technical and artistic elements creates a unique experience, redefining how light can transform and bring life to a space.

The design and lighting concept was created and directed by the Batlleiroig architecture firm in collaboration with the Artec Studio lighting design studio, with audiovisual production designed by Trigelab. Meanwhile, Lumalia Studio handled the manufacturing, assembly, and installation of the digital canvas on the ceiling, with programming by ProtoPixel. Together, they succeeded in creating a new concept of dynamic lighting for this innovative installation integrated into the shopping center’s ceiling.

With an annual influx of 16 million visitors, the shopping center stands as a testament to technological innovation, architecture, and excellence in design.

As part of this digital overhaul, L’illa Diagonal has partnered with Iwall in Shop to modernize its digital circuit with large-format digital supports located in the mall, complementing the existing 25 opis.

Iwall in Shop collaborated with LED DREAM Group for the supply, assembly, and installation of LED screens distributed inside the shopping center, enhancing the customer experience and attracting top-level advertising companies.

Among the digital elements highlighting the second-floor corridor are two impressive LED screens, along with the digital ceiling canvas, captivating visitors’ attention. One LED screen boasts a total surface area of 17m2, with a brightness of 5000 nits and 3.9mm pixels, while the second LED screen covers 10m2 with similar specifications. A third screen of comparable characteristics will be installed in the coming weeks. To complete the experience, the restyling is complemented by the upcoming installation of 5 P1.9 LED columns, offering exceptional brightness of 2500 nits, ideal for smaller spaces seeking maximum quality content. One column is already visible, with the rest to be installed soon.

Additionally, the marketing of advertising spaces and content management at L’illa shopping center is led by Digital Signage company Iwall in Sshop, boasting a network of over 1,000 screens in 80 shopping centers across Spain and Latin America, with over 600 million annual visitors.

This captivating renovation of L’illa shopping center becomes an urban sanctuary where creativity, technology, and architecture intertwine, offering an unforgettable experience for all who explore this unique space. From LED DREAM Group, as specialists in LED and audiovisual technological solutions, we continue to provide new digital solutions to our partners and clients!

—

About Lumalia Studio: Lumalia is a lighting studio specializing in the creation and execution of dynamic lighting projects. Our approach integrates ideas and creativity with innovative techniques and technologies to offer unique and differentiating solutions. At Lumalia, we design and create lighting concepts from a careful selection of products that meet our high quality standards and extensive professional experience. We are committed to providing the best lighting experience possible, offering solutions that perfectly fit the needs and expectations of our clients. Learn more at www.lumalia.es

About LEDDREAM Group: We are an audiovisual engineering company specializing in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in creating new digital and functional spaces, adapted to any type of architecture or space. As a technological partner, we provide the most innovative solutions on the market, aiming to bring spaces to life, generating memorable interactive and digital experiences that attract visitors and users. Explore all our technological solutions in our virtual showroom. Reserve your space at mkt@leddream.es.

The post A huge digital lighting canvas spanning 1,100 sqm captivates at the L’illa Diagonal shopping center first appeared on LED DREAM.

This year, LEDDREAM Group has been selected by ISE, the world’s most important audiovisual fair, to offer an exclusive technology tour, guided for visitors during the event, providing them with the opportunity to witness the implementation of new technologies and learn all the details of the shopping center’s renovation. We will uncover how this project was carried out, from the fascinating concept of digital lighting integrated into a dynamic ceiling to strategically distributed LED screens throughout the shopping center.

This Tech Tour promises to unveil the architectural and design wonders of L’illa in Barcelona, especially highlighting the innovative concept of lighting integrated into the dynamic ceiling. In collaboration with the renowned architecture studio Batlleiroig, Lighting Artec, and Lumalia Studio, a dynamic surface of 1,100 m² has come to life, standing as a work of architectural integration and lighting design.

The L’illa shopping center in Barcelona offers an impressive lighting and technological experience, thanks to LEDDREAM Group.

This February 2, we invite you to explore all the fascinating details and discover how this project was executed: an innovative concept of digital lighting integrated into a dynamic ceiling and strategically distributed LED screens throughout the shopping center. These elements not only contribute to the overall aesthetics but also offer visitors to L’illa in Barcelona a unique visual experience.

We will delve into the creation process, the motivations behind it, and the strategic locations where we deployed our LED technology, dynamic digital lighting, as well as the fundamental principles of design and architecture.

This exciting tour will feature presentations from prominent professionals: Gerard Cutal, Manager of the L’illa shopping center; Laura Quintana, Associate & Architect at Batlleiroig; Víctor Valcárcel, Creative Director of Lumalia Studio; and Carlos Delgado, Operations Director of the LEDDREAM Group. Together, we will delve into the realization of this project, unraveling objectives, challenges, and architectural perspectives, while exploring the impact of technology on lighting, design, and experience creation.

From the conception to the implementation of this innovative concept of digital lighting in the ceiling and the incorporation of various LED screens throughout the shopping center, we are ready to offer you an unforgettable experience.

Schedule: Friday, February 2, from 9:00-11:00h

Location: Av. Diagonal, 557, Les Corts, 08029 Barcelona Registrations open: [Link]

Do not miss this opportunity to immerse yourself in some of the main technological innovations during our guided tour. Spaces are limited. Don’t miss it!

From LEDDREAM Group, as specialists in LED and audiovisual technology solutions, we continue to bring new digital solutions to our partners and clients!

—

About Lumalia Studio: Lumalia is a specialized lighting studio dedicated to crafting and executing dynamic lighting projects. Our approach revolves around merging ideas and creativity with innovative techniques and technologies to deliver unique and distinctive solutions. At Lumalia, we design and create lighting concepts through a meticulous selection of products that meet our high-quality standards and extensive professional experience. Moreover, we excel in crafting custom luminaires, tailored precisely to our clients’ projects. Committed to providing the best lighting experience possible, we strive to offer solutions perfectly aligned with our clients’ needs and expectations. For more information, visit www.lumalia.es.

About LEDDREAM Group: We are an audiovisual engineering company specializing in delivering technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in crafting new digital and functional spaces, adaptable to any architectural structure or utilized area. As a technological partner, we provide the market’s most innovative solutions to breathe life into spaces, creating memorable interactive and digital experiences that engage visitors and users. Explore our virtual showroom to discover all our technological solutions. Reserve your space at mkt@leddream.es.

The post ISE Tech Tour and LEDDREAM Group present an exclusive behind-the-scenes tour at L’illa Shopping Centre in Barcelona first appeared on LED DREAM.

Not only do we design logos; we craft visual experiences that elevate the essence of brands. What’s your WOW?. Our latest masterpiece: the 3D interpretation of Nike’s Swoosh. It’s more than just a logo; it’s an innovative interpretation that transcends the boundaries of design. This emblem goes beyond; it embodies the energy, victory, and unstoppable spirit that defines Nike.

Textures that convey sensations:

Every detail of the Swoosh carries a story. We employ various formats, materials, and 3D textures that not only highlight the brand’s personality but also enhance the feeling of comfort and the advantages of the soles and materials used in Nike’s athletic or running shoes.

A Visual Choreography:

The Swoosh logo comes to life against a geometric backdrop resembling a beveled triangle, dancing like a moving rhombus with a ripple-like effect, swaying back and forth. This ever-changing visual choreography creates a unique dynamism that reflects the energy and motion associated with the brand.

Shifting Scenes. Stories in Motion:

Through a creative loop, we transport the Swoosh into different environments. From athletic material highlighting sole features to a glitch transition revealing Nike’s iconic imagery and the letters M A D R I D filled with icosahedrons against the previous backdrop, forming a clipping mask. Subsequently, the logo appears shaped by spheres or other soft forms. Each scene change is a visual narrative celebrating diversity and innovation.

Evolving Shapes:

We don’t settle for simplicity. The Swoosh reinvents itself in every loop, whether formed by spheres evoking design perfection or taking on soft shapes highlighting elegance and performance in gymnastics, crossfit, and athletics.

The story behind the brand and its logo dates back to Greek mythology. The name, Nike, originates from the winged goddess of victory. The iconic logo of the brand, known as the Swoosh, is a symbolic representation of the wing of the goddess Nike.

The design of the 3D Nike Swoosh logo has been a challenge in every phase: from the initial conception of the idea and design to the meticulous creation of the storyboard and mood board, content development, 3D animation, moving 2D graphics, and the post-production stage. Each phase has been a journey of creativity and precision.

Alternative ways of doing things (3D) (animation) (anamorphic) create new experiences in different (spaces).

About Channel4you: We are a creative and strategic studio offering innovative solutions for audiovisual communication. As part of the content team of LEDDREAM Group, at Channel4You, we specialize in creating and managing content for screens, shop windows, and various digital platforms, tailoring it to each client’s needs and objectives. Our services cover the strategic phase, from conceptualizing the idea, defining technologies, and designing products, to content creation and development, such as 3D animations, moving 2D graphics, storyboards, video mapping, VR/AR, post-production, and after-sales support. Contact us at hello@channel4you.es. We are eager to collaborate with you and assist in creating never-before-seen artistic pieces that engage your customers.

The post Channel4you. A creative multimedia studio in Barcelona that designs your branding and creates immersive experiences first appeared on LED DREAM.

With its artistic design and 3D content, allow yourself to lose track of time as you gaze upon this digital masterpiece that awakens your senses and immerses you in an imaginary journey.

A constantly moving digital artwork transports you to other worlds through the screen. With its artistic design and 3D content, this experience is like a portal to relaxation and creativity. Allow yourself to lose track of time as you gaze upon this digital dance that awakens your senses and immerses you in an imaginary journey.

For the exclusive and high-standing 86D Velázquez Colonial offices in Madrid, the client tasked us with transforming the main hall into a unique and artistically distinguished space. Hence, we designed a new immersive experience by turning the LED screen into a living, moving artwork spanning over 45m², showcasing various digital art contents that will captivate and evoke emotions in visitors and clients.

Challenge: The primary challenge of renovating the 86D Velázquez building was to design new physical spaces under the concept of Human Centric; spaces capable of providing a unique experience and promoting well-being as a starting point. As part of this profound renovation, the building’s reception area stands out with this distinctive and innovative new design.

About Channel4you: It is a creative and strategic studio providing innovative and creative solutions for the advertising world. It is part of the content team of the company LEDDREAM Group. Channel4You is responsible for creating and managing content that is broadcast on screens, shop windows, and various digital platforms, tailoring them to the needs and objectives of each client. Their services include concept ideation, graphic design, 2D and 3D motion graphics, storyboarding, video mapping, VR/AR, as well as other innovative techniques (3D), (animation), (anamorphic). They create new experiences in various spaces. Want to learn more? Visit www.channel4you.es

The post Channel4you. Creative multimedia studio from Barcelona designing immersive experiences first appeared on LED DREAM.