L’illa Diagonal, the first shopping center built in Barcelona, is set to conclude an ambitious renovation by the end of 2024 with an investment of 35 million euros, marking an architectural milestone that will redefine the shopping, art, and cultural experience. The refurbishment encompasses both exterior and interior areas, to maintain its status as the reference point for fashion, gastronomy, and lifestyle in Barcelona. With a retail area of 35,000 square meters and 170 stores, L'Illa Diagonal annually welcomes around 14 million visitors. Additionally, it houses two four-star hotels, offices, two schools, a sports center, a nightclub and concert hall, a convention center, a public park, and a parking facility with capacity for over 2,400 vehicles.
The renovation project of L'illa Diagonal has been spearheaded by the esteemed architecture firm Batlleiroig, to enhance user experience and adapt the shopping center to new needs and trends. This involves creating new green and sustainable spaces that foster the connection between people and nature. Alongside improvements in the external environment, new dining areas and rest zones were established, incorporating enhancements in architectural elements such as ceilings, flooring, and staircases. These alterations aim not only to sustain L'illa Diagonal's relevance but also to enhance users' overall experience, encourage interaction with green areas, and reinforce the connection between the interior and exterior zones of the complex.
A new concept of digital lighting integrated into the dynamic ceiling of the shopping center: a groundbreaking installation that redefines the notion of lighting experience.
In collaboration with the renowned architecture firm Batlleiroig and the Lighting Artec studio, Lumalia Studio has brought a dynamic surface of 1,100 m2 to life. It serves as a testament to architectural integration and lighting design.
The installation comprises over 200,000 pixels distributed in space and meticulously mapped to operate coherently through the reproduced content. The selection of RGBW LEDs offers extended color depth, and each element was custom-designed and manufactured for the installation's purpose, including panels, LEDs, connection and distribution elements, and tensioned textiles, all to adapt and integrate with the space. The remarkable surface that hybridizes this concept between lighting and low-resolution screen comes to life through content specially designed for this solution.
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L’illa Diagonal's ceiling transforms into a captivating digital canvas, where abstract movements of light and color dance in harmony, creating animated skies that seem to come alive. The Northern Lights, with their captivating and mysterious allure, emerge as protagonists in this luminous narrative, immersing the environment in a hypnotic dance that transports us to landscapes oscillating between reality and imagination. Through shadow play, an immersive experience is achieved, creating various atmospheres that blend spectacle with subtlety and elegance.
This installation is a visual narrative highlighting the interaction between technology, creativity, and the architectural environment. The fusion of technical and artistic elements creates a unique experience, redefining how light can transform and bring life to a space.
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The design and lighting concept was created and directed by the Batlleiroig architecture firm in collaboration with the Artec Studio lighting design studio, with audiovisual production designed by Trigelab. Meanwhile, Lumalia Studio handled the manufacturing, assembly, and installation of the digital canvas on the ceiling, with programming by ProtoPixel. Together, they succeeded in creating a new concept of dynamic lighting for this innovative installation integrated into the shopping center's ceiling.
With an annual influx of 16 million visitors, the shopping center stands as a testament to technological innovation, architecture, and excellence in design.
As part of this digital overhaul, L’illa Diagonal has partnered with Iwall in Shop to modernize its digital circuit with large-format digital supports located in the mall, complementing the existing 25 opis.
Iwall in Shop collaborated with LED DREAM Group for the supply, assembly, and installation of LED screens distributed inside the shopping center, enhancing the customer experience and attracting top-level advertising companies.
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Among the digital elements highlighting the second-floor corridor are two impressive LED screens, along with the digital ceiling canvas, captivating visitors' attention. One LED screen boasts a total surface area of 17m2, with a brightness of 5000 nits and 3.9mm pixels, while the second LED screen covers 10m2 with similar specifications. A third screen of comparable characteristics will be installed in the coming weeks. To complete the experience, the restyling is complemented by the upcoming installation of 5 P1.9 LED columns, offering exceptional brightness of 2500 nits, ideal for smaller spaces seeking maximum quality content. One column is already visible, with the rest to be installed soon.
Additionally, the marketing of advertising spaces and content management at L’illa shopping center is led by Digital Signage company Iwall in Sshop, boasting a network of over 1,000 screens in 80 shopping centers across Spain and Latin America, with over 600 million annual visitors.
This captivating renovation of L’illa shopping center becomes an urban sanctuary where creativity, technology, and architecture intertwine, offering an unforgettable experience for all who explore this unique space. From LED DREAM Group, as specialists in LED and audiovisual technological solutions, we continue to provide new digital solutions to our partners and clients!
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About Lumalia Studio: Lumalia is a lighting studio specializing in the creation and execution of dynamic lighting projects. Our approach integrates ideas and creativity with innovative techniques and technologies to offer unique and differentiating solutions. At Lumalia, we design and create lighting concepts from a careful selection of products that meet our high quality standards and extensive professional experience. We are committed to providing the best lighting experience possible, offering solutions that perfectly fit the needs and expectations of our clients. Learn more at www.lumalia.es
About LEDDREAM Group: We are an audiovisual engineering company specializing in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in creating new digital and functional spaces, adapted to any type of architecture or space. As a technological partner, we provide the most innovative solutions on the market, aiming to bring spaces to life, generating memorable interactive and digital experiences that attract visitors and users. Explore all our technological solutions in our virtual showroom. Reserve your space at mkt@leddream.es.
