ISPO Munich 2019, the benchmark event for the sports sector, brought together the most powerful sports companies in Europe from February 3 to 6, at the fairgrounds of the German city. In this edition, ISPO Digitize has established itself as one of the most important areas, specifically dedicated to digitization and sustainability. The event has had the participation of more than 2,800 companies, including 66 Spanish ones, and has registered more than 80,000 visitors, from 120 countries, who were able to see and touch closely the sector’s novelties, exploring the latest trends in the retail world. In addition, several lectures were given on digital culture, which provided attendees with new tools necessary to meet the demands of the current and future market.
LED DREAM was present in the ISPO Digitize area by the hand of our partner Sportmas - Retail Lab, where in addition to showing the latest software and big data management solutions, visitors were able to experience first-hand the operation and utility of this type of systems.
Sportmas - Retail Lab, a company specialized in offering technological solutions in the sports retail sector, presented the first Sports Experience Platform at ISPO, with different technological solutions, turning the point of sale into interactive spaces, thus improving the consumer's shopping experience and improving its efficiency in the professional sports retail world. In addition, Sportmas exhibited a digital showcase made up of a transparent Led screen 2m high and 3m wide, with synchronized content thanks to 2 high image quality LED totems. This constituted a novel and impressive way of communicating for commercial & retail environments that allowed to see of the physical product’s main features. This innovative solution was one of the most talked about at the event
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