We took part in the ARCHITECT @ WORK’s second edition which took place between May 29th and 30th in Hall 7 of IFEMA - Feria de Madrid. This exclusive event targets architects, interior designers, and other relevant professionals, for the most recognized and prestigious brands in the sector to share their new creations and ideas.
Architect at Work: 26 annual editions in 15 countries
ARCHITECT @ WORK is an annual meeting where the latest innovations regarding surface solutions, lighting technology and interior and exterior equipment are exhibited. This exclusive event provides a space for interior designers and architects to address the latest innovations in products in an original and refined way. One of the stand-out elements of this event is that each exhibitor is given the same amount of exhibition space and is pre-approved by a prestigious curator of highly experienced architects, due to said exhibitors brought added value and innovative mind.
Following its success in the Barcelona edition, LED DREAM also took part in this second edition of Architect @Work in Madrid as an exhibitor, at stand N.172. This was an opportunity for us to show fellow attendees our innovative technological solutions and new forms of digital visualization using Led Display & Digital Lighting, for the design and setting of spaces, interior design, media facade and architecture. Through these solutions we aim to create memorable experiences and take part in the design of functional, creative and spectacular spaces.
Technology for creative spaces
LED DREAM incorporated its new concept for digital showcasing, focused on creating creative and innovative content and ultimately, memorable experiences through various technologies. A solution based on interactivity, a balance between digital lighting, user’s experience and the elegant design of a triangular-shaped showcase.
For this design, 3 high quality and resolution triangular-shaped led totems were placed behind a transparent 3x2 meter pane. This impressive feature was accompanied by digital lighting technology, content, audio, and video. Said content and digital lighting were all integrated and synchronized for visitors to witness, feel, and experience this digital showcase. The exhibition also demonstrated the infinite number of possibilities offered by this technology, applicable to many industries: retail, shopping centers, corporate environments, hospitality and outdoor environments. Visitors were also able to experience and enjoy the functionality of the digital showcase, living a unique LED experience, with musical content. This innovative solution was one of the most talked about at the event.
"We thank all the visitors who came to our stand, the interest and the good reception of our technological innovations. We are in constant digital transformation, and more and more professionals in the architecture, design, and decoration sector demand innovative and digital solutions from us. In this event we had the chance to see that”, concludes Carlos Gordillo - Director of Marketing & Sales, Grupo Led Dream SL.