On March 26-29, we were present at the Graphispag fair, organized by Fira de Barcelona in collaboration with the Graphispack Association. This important event, which takes place every two years at the Fira Gran Vía venue, brought together more than 200 exhibitors from more than 380 brands in its fifteenth edition. It has registered more than 22,000 professional visitors, prescribers, graphic arts professionals, graphic designers, companies in the printing sector, graphic and visual industry, and / or other sectors, who are looking new forms of digital communication and creative solutions with added value for various sectors such as retail, marketing & advertising, with special prominence for digitization, design, and personalization.
In this edition, Graphispag has incorporated five new spaces: Experience, Process, Personalization, Wrapping, Print Innovation Zone and new activities to publicize the latest trends in graphic and visual communication, which seek to surprise visitors and connect them with the digital world.
LED DREAM was present for the first time at this important event, located in the Experience area, the first space that visitors found upon entering the fair, and which was intended to be a journey through the past, present and future of graphic communication and visual. Visitors could see from an identical replica of Gutenberg's first press; live demonstrations of hand lettering, calligraphy; neon signs; and even examples of virtual reality and 3D applications.
In this space, LED DREAM showed an example of what a digital showcase could be, focused on creating a memorable experience, with creative content and innovation through various technologies. In this case, 3 continuous high-quality, high-resolution LED totems in a triangular shape were integrated, along with a 3x2 meter transparent screen, as well as digital lighting technology. The entire set was perfectly integrated and synchronized at the level of audiovisual content, so that visitors could see, touch, and experience the functionality of the digital showcase, living a unique experience and giving rise to infinite possibilities of creative ideas valid for many of the industries: retail, shopping centers, corporate environments, hospitality, and outdoor environments. We are convinced that our visitors enjoyed our digital showcase!. Thank you very much for the interview, Carme Montero from Radio Catalunya #Graphispag2019 #tech #Digital #Leddisplay