Under Armour has enlisted LEDDREAM Group to expand its presence in the United Kingdom by opening three brand-owned stores in key cities. This move is part of the brand's expansion and strengthening of its direct-to-consumer channel, a key element of its new growth plan in the UK and EMEA region.
Following the opening of its new flagship store in the heart of Amsterdam, Under Armour has turned to LEDDREAM to expand its presence in the UK with the opening of three retail stores in iconic locations such as Liverpool ONE (England), Battersea Power Station (London), and Stratford Westfield (London). The US-based fashion and sports goods company has introduced a new concept store based on user experience and the use of new technologies, with a strong focus on digital connectivity. These new stores will incorporate Under Armour's cutting-edge concept.
Under Armour Liverpool ONE
Under Armour, Stratford Westfield
Under Armour, Battersea Power Station
The Under Armour store in Battersea Power Station is the first brand house owned and operated by the brand in London. This space features a performance center where athletes can receive high-level training, physiological evaluations, and guidance on athlete performance from UA's performance team. For Under Armour, every new store is an opportunity to push athletes beyond their limits, showing them what it takes to be the best and delivering an experience and products that make athletes better.
LEDDREAM Group has taken charge of the installation of the three stores, from the conceptualization, design and engineering phase to the supply and implementation of various audiovisual technologies for their launches. The Liverpool ONE and Battersea Power Station stores opened in February 2023, while the Stratford Westfield store opened in March of the same year. LEDDREAM Group is proud to have been part of this impressive project and to have carried out the installation of a new experiential store format, packed with technological innovations and a strong digital presence. These stores are part of Under Armour's expansion strategy in Europe, and we are thrilled to have contributed to the success of these stores and to be part of this digital transformation. Carlos Delgado, COO of LEDDREAM Group.
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