CUPRA lands in Madrid with the opening of the world's largest City Garage, an innovative and disruptive space located at 88 Serrano Street, in the heart of the Salamanca district. This iconic venue pays homage to Madrid and its diversity. Coinciding with the brand's sixth anniversary, it aims to connect with the city's cultural agenda and engage with Madrid's life through art, music, gastronomy, lifestyle, and sports, offering a unique and captivating automotive experience.
This exclusive space designed for connection features over 1,300 square meters distributed across two floors, connected by a large vertical garden that adds an organic touch to the space and covers one of the main walls of the City Garage. It also features a multidisciplinary showroom showcasing the latest in automotive design, a restaurant where visitors can enjoy exquisite cuisine, and an auditorium for exclusive events and presentations. Additionally, it includes a distinctive space called CUPRA Mad Room by B-Lab, Europe's first immersive reality room open to the public. Every detail was carefully designed to create emotional experiences and highlight the cultural and avant-garde connection between Madrid and CUPRA.
The space's design stands out for its blue tones inspired by the serenity of the Mediterranean Sea, and the presence of iconic elements of Madrid, such as the majestic Cibeles fountain and the iconic equestrian statue of Carlos III in Puerta del Sol. This harmonious fusion brings to life a unique and vibrant space. The company DICOM participated in the design of this avant-garde space.
Cupra City Garage has been equipped with the most advanced audiovisual technology, strategically distributed in various areas of the venue. LED DREAM Group and Lumalia Studio, together with their partner MC Ingenieros, played a fundamental role in the development of this new innovative space, overseeing the supply, installation, configuration, and commissioning of meeting rooms, audiovisual equipment for the auditorium on the -1 floor, LED screens (Philips), and professional LCD monitors (Philips), sound and digital lighting in the sales area; all in AV technology for a unique and multidisciplinary space: collaborative systems (Logitech and Barco), digital signage, cameras (Canon), spotlights (Prolight), sound (D&B and JBL), control (Crestron), video editing and control tables (Blackmagic), lighting, sound, streaming, storage, etc. Existing architectural elements were enhanced with state-of-the-art technology to create a comfortable and immersive space. Every detail has been meticulously considered to enhance the visitor experience, offering a place to immerse oneself in the culture and passion of the brand, turning each visit into a memorable experience.
Additionally, in the design of the Cupra City Garage, the following specifications of the Philips LED screens were included:
-Entrance Area of the Ground Floor to the left: A 7m x 4m screen with a pixel pitch of 2.4 model 41BDL7224, offering a resolution of 2912 x 1664px and a luminous intensity of 1200nits.
-End of the Ground Floor Area: Another 7m x 4m screen with a pixel pitch of 2.4 model 41BDL7224, providing a resolution of 2912 x 1664px and a luminous intensity of 1200nits.
-Auditorium Area: A 4.5m x 2.5m screen with a pixel pitch of 1.9 model 41BDL2419 and 21BDL7219, with a resolution of 2304 x 1280px and a luminous intensity of 1200nits.
The digital luminaires have been meticulously designed to enhance the journey with dynamic and high-exposure lighting. Comprising nearly 70 pieces designed parametrically and with a total extension of around 150 linear meters, these luminaires, present in 4 suspended elements, blend almost imperceptibly, in perfect harmony with the environment created for the new Flagship Cupra City Garage in Madrid. This design naturally merges with the atmosphere, helping to create a captivating atmosphere for visitors. The concept of dynamic lighting was led by Lumalia Studio, which also handled the manufacturing, engineering, assembly, and installation of all digital lighting in the space.
With the inauguration of the CUPRA City Garage Madrid, the company LED DREAM Group reaffirms its commitment to offering exceptional and cutting-edge experiences to its clients.
