Adidas has chosen LEDDREAM Group to digitally transform its new Flagship Store in the vibrant heart of Barcelona.

Adidas has chosen LEDDREAM Group as its technology partner to digitally transform its new flagship store in the vibrant heart of Barcelona. The store is situated in one of Passeig de Gràcia's most iconic modernist buildings, Casa Pascual i Pons, which dates back to 1890. In a tribute to Barcelona, the multinational sportswear brand has incorporated elements throughout the store that reflect the city's architecture, culture, and designs.

A high-tech and digitally immersive haven

Spanning an expansive 2,200 square meters, the new Adidas flagship store is a digital haven, making it the most significant official store in Spain. It features a groundbreaking two-floor concept, with the ground floor housing collections such as Running, Training, Terrex, and Sportswear, as well as exclusive offerings like Stella McCartney. The first floor showcases sections dedicated to Originals, Football, and children, alongside the Y3 collection by renowned designer Yohji Yamamoto. Visitors will also have the opportunity to appreciate artwork by local and emerging artists that pay homage to the city's sporting spirit and Barcelona itself. Furthermore, the store has been constructed in compliance with LEED certification standards, attaining the Gold level, ensuring sustainability and eco-efficiency.





To bring this ambitious digital transformation to life, Adidas has collaborated closely with LEDDREAM Group, which has taken charge of the entire digital experience, from conceptualization and design to the supply and implementation of cutting-edge LED technology. The store incorporates state-of-the-art audiovisual elements, creating an immersive and engaging journey for customers as soon as they enter. The integration of various professional AV solutions, including a circular LED screen, a digital chandelier, a new DJ audio zone, and professional audio systems and speakers, sets this project apart as a truly exceptional and innovative digital concept in Spain.



Experience Zones:
- #DigitalChandelier: Prepare to be mesmerized by the spectacular crystal lamp that emulates the iconic stained glass windows of the Sagrada Familia. This stunning piece seamlessly integrates with the #circular #LEDdisplay, injecting a fresh and modern vibe into the space.



- #DJExperienceZone: Get ready for an immersive musical journey in our mind-blowing DJ area, where visitors can connect and revel in the performances of the hottest artists of the moment. The rhythm is in the air!
- Sonos, Inc. Audio System in staff areas, complete with comprehensive home automation management from the offices. Control the sound with effortless style and comfort!
- ECLER Audio System on the first and second floors of the commercial zone, offering total mastery over every sonic wave. Installation made 100% tailored to each user. Harness the power of music right at your fingertips!





As LEDDREAM Group, as specialists in LED and audiovisual technological solutions, we continue to provide new digital solutions to our partners and clients!.