LG to showcase its latest display technology innovations at Integrated Systems Europe (ISE) 2025 in Barcelona, February 4-7.
Barcelona, January 28, 2025 – Barcelona shines brighter than ever with the installation of the city's first and only outdoor LED screen, manufactured by LG Electronics, a global leader in display technology, in partnership with LED DREAM Group. This impressive large-format outdoor LED professional screen, located outside the IMAX building at Port Vell, has become an iconic feature of the city's skyline, delivering an unparalleled visual experience with its 200+ m² display surface.
Nicknamed the "Window to Barcelona," LG’s innovative screen is waterproof, dust-resistant, and built to withstand harsh maritime conditions, ensuring exceptional outdoor image quality and extended durability. Thanks to its advanced LED technology, it remains in perfect condition without suffering the yellowing effect common in other outdoor signage solutions. With a P6.66 mm pixel pitch and an adjustable brightness of up to 6,000 nits, the screen guarantees flawless image quality both day and night. Its near-4K resolution and SMD LED technology deliver outstanding brightness, captivating visitors and establishing itself as a new city landmark.
Installed for the 37th America's Cup by LED DREAM Group, this cutting-edge display is a visual milestone for Barcelona, enhancing the city's urban landscape and offering new opportunities for dynamic visual communication with passersby.
"We are extremely proud to contribute to Barcelona’s reputation as a European hub of innovation with this outdoor LED screen, showcasing our company’s advanced technology," says Guillermo Calvo, Director of Business Solutions at LG Spain. "This installation is a landmark achievement that embodies our 'Life’s Good' philosophy, redefining the way people interact with the city and providing the perfect platform to enjoy world-class events like the America's Cup."
LG will unveil its latest display technology innovations, including solutions similar to the Port Vell LED screen, at Integrated Systems Europe (ISE) 2025, taking place in Barcelona from February 4-7. Visitors can experience LG’s cutting-edge audiovisual solutions at Stand HALL 03 3K 100, reinforcing the company’s leadership in digital signage and high-quality display solutions.
Discover more innovative projects at www.leddream.es
