With a long history in the AV sector the incorporation of this professional clearly reinforces the company’s commitment to the audiovisual channel. LED DREAM has just incorporated Sergio Carrasco into its commercial department as the new Business Development Manager, aiming to increase the quality of service for its new and potential clients, especially Downtown. For the last 12 years he was the Presales Engineer at Visual Display (Samsung) and has extensive experience in the audiovisual field. Before said position he also worked as a technical engineer in other companies such as AMD UK (London) and ALSTOM. Sergio Carrasco has taken part in and led some of the most emblematic projects on the audiovisual scene, such as the first approved LED screen for cinemas (Cines Odeon Sambil), the LED screen for the A3 Media set with a 1,5mm pitch; and Samsung's LED screen project for the famous Fnac façade in Callao (Madrid). Through his incorporation, LED DREAM seeks to reinforce its commercial service to the entire AV integrators channel clientele, by increasing its presence and proximity with them. Additionally, the company seeks to grow in other fields such as dynamic digital lighting, where it is already working on different projects at a national and international level. In the words of Alfonso Torres, Sales Manager of LED DREAM, our commitment to serving our AV channel clients couldn’t be greater. Together with them we are taking on increasingly important projects and believe Sergio is the right profile to deepen our ties with them. Carlos Gordillo, Sales and Marketing Manager of the LED DREAM group views the choice as a promising prospect to boost the market for national and international projects.