Grupo Galceran has had the collaboration of its technological partner LEDDREAM Group for the supply, installation and implementation of LED technology, as well as all the installations of professional monitors and necessary structures, for the first Brand House store of the global brand Under Armour.
Under Armor strengthens its position in the Spanish market with the opening of its first own store "Brand House", located in the Westfield La Maquinista shopping center in Barcelona.This new space is an important step in the consolidation of the brand, with a strategic location in one of the most visited shopping centers in Spain, which receives more than 16.8M visits a year. This new launch of the first Under Armour flagship store has been promoted by the distribution company specializing in retail and global brands Grup Galceran, and has an area of 450 m2 in which it offers the brand's avant-garde designs, as well as clothing, footwear and accessories for men and women dedicated to the world of training, running and basketball. In addition, visitors and/or sports lovers will be able to enjoy personalized treatment with exclusive brand promotions.
To carry out this project, Grup Galceran has had the important collaboration of its technological partner LED DREAM Group, who took charge of the supply, installation and implementation of LED technology, as well as all the installations of LED screens, professional monitors and structures necessary for its launch. Two 1.5 x 2.5 meter LED screens have been installed in this space, with a 2.6mm pitch, which are located behind the checkout and inside the store, respectively, whose main function is to provide digital and informative support for new releases. of products and other interactive content of the brand, and where the user experience is enhanced.
Located a few meters from the entrance and counter of the store, two 43-inch 4K UH5F-H professional monitors have been installed that emit high-quality images and brightness of 500 nits. In addition, it has built-in speakers to play audiovisual content with the best quality and high resolution UHD images, which capture the attention of visitors.
It should be noted that this is not the first time that LED DREAM Group has collaborated with its partner Grup Galceran: previously they had successfully opened other high-profile store openings, such as the launch of the first GAP brand store in Spain, located in Portal De l'Ángel, GAP in La Roca Village, and in L'illa Diagonal in Barcelona, among others.
From LED DREAM Group, as a specialist in LED technology solutions, digital content and digital lighting (audiovisual), we continue to provide new and innovative digital solutions to our partners and customers! Be sure to follow us on LinkedIn and use the hashtag #underarmour for up-to-date news, highlights, and all of our new tech solutions.