adidas continues to solidify its presence in Spain and Portugal by reopening its innovative concept, Home of Sport, at El Corte Inglés Goya, located in the heart of Madrid. Officially inaugurated on October 25, this store not only offers a wide range of sports products but also delivers a one-of-a-kind shopping experience, combining technology, design, and personalization to delight every sports enthusiast.
New experiences. New designs. New ways to connect. Your long-awaited store is back, fully revamped and showcasing all your favorite gear across 202 square meters on the sixth floor.
A space for personalization, digital innovation, and sporting community
The store features extensive integration of LED screens that redefine the shopping experience, enabling customers to interact with the brand while creating a visually stunning digital journey from the moment they step inside.
Home of Sport is a meeting place for sports lovers, fostering an active community and values such as self-improvement, well-being, and sportsmanship. Offering exclusive and personalized products, it’s the perfect destination for those seeking a unique and different sports experience.
Technological design for an immersive shopping experience
To bring this cutting-edge space to life, adidas partnered with its technology collaborator, LED DREAM Group, which handled the audiovisual and technological integration, including the design, supply, installation, and configuration of LED technology. LED DREAM Group played a key role in creating a digitally immersive environment.
adidas returns to the revamped Maremagnum in Barcelona
Just like other Home of Sport locations, the Maremagnum store integrates advanced LED technology to create an immersive environment that enhances the customer experience. New experiences. New designs. New ways to connect.
Your highly anticipated store is back. Welcome to the new era of retail, where every visit promises something extraordinary. This is adidas Home of Sport Maremagnum!
LEDDREAM Group has been instrumental in the creation of this space, collaborating on the installation of audiovisual technologies in several adidas stores across Spain and Portugal. Their expertise in engineering and digital solutions has transformed this store into a benchmark for sports retail. The company has supported adidas in developing next-generation retail spaces in Spain, Portugal, and beyond, ensuring each location delivers a cutting-edge, high-tech shopping experience.
