The new adidas store at the Maremagnum shopping center in Barcelona marks another step forward in the brand’s retail strategy through its “Home of Sport” concept. This innovative 527 m² space is designed not only to showcase the best in sportswear and fashion, but also to transform the customer experience through technology.
Just like other Home of Sport locations, the Maremagnum store features advanced LED technology to create an immersive environment that elevates the customer journey. New experiences. New designs. New ways to connect.
The store’s design fully embraces the Home of Sport concept, offering an immersive experience that integrates cutting-edge technology and sustainability. Adidas’ presence in Maremagnum not only strengthens its commitment to sport and innovation but also contributes to the revitalization of Barcelona’s waterfront, reinforcing the center as a key destination for sport and fashion lovers.
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Tech-driven design for an immersive shopping experience
To bring this bold vision to life, Adidas partnered with its technology collaborator, LED DREAM Group, who provided end-to-end support for the audiovisual and technological integration. This included the design, supply, installation, and configuration of custom LED technology tailored to the space. LED DREAM Group played a key role in creating a digitally immersive environment, aligned with Adidas’ vision of blending sport, technology, and sustainability at every touchpoint with their customers.
