Discover how Digital Signage can integrate a building’s identity and improve the user experience at Diagonal 123 in Barcelona

Discover how Digital Signage can integrate a building’s identity and improve the user experience at Diagonal 123 in Barcelona

On February 1st, LEDDREAM Group, in collaboration with Cushman Wakefield, held an exclusive technological tour for visitors during the ISE fair, the world's most important audiovisual sector event. The event took place in the lobby of the Diagonal 123 building.

If you've seen one and wondered, "How did they do that?" - Here's a special video showing how the Diagonal 123 office building stands out not only for its modern and unique architecture, but also for integrating Digital Signage into its identity and enhancing the user experience.

Located in the heart of Barcelona's Innovation District, Diagonal 123 stands out on the city skyline with a huge 50m2 L-shaped LED screen located in the building's reception. This unique design served as inspiration for the Cushman Wakefield and LEDDREAM Group teams when working on the design of the main lobby's digital signage.

When we think of digital signage, we often think of how it is commercially used as a way to inform and effectively promote. However, when you combine creativity, architecture, and AV technology, digital signage can transcend to a very special place: Art. It is a form of artistic expression that allows for immersive spaces and unique experiences in the building... read more. The possibilities are endless. Enjoy this behind-the-scenes video and immerse yourself in the experience of Diagonal 123!. Thanks to the entire Avixa team for the fantastic work and for capturing the essence of this project!

Special thanks: The visit to the Diagonal 123 building was presented by Priscilla Camassa, Architect, Project & Development Services at Cushman Wakefield, and Carlos Delgado, Director of Operations at Led Dream. They both revealed and delved into the objectives and challenges of this great project, the implementation of audiovisual technology, digital signage systems throughout the office, and the creation of 2D and 3D content.

There is no doubt that digital signage has revolutionized the way companies interact with their audience. Thanks to the creativity and cutting-edge technology, digital signage has become a powerful and effective marketing tool that attracts consumers' attention and engages them in an unforgettable visual experience. Explore more innovative projects, here

From LED DREAM Group, as specialists in LED and audiovisual technological solutions. We continue to provide new digital solutions to our partners and customers!

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