Vodafone light Christmas up
Valoria la Buena, Valladolid, Spain
The aim was to gift something special to Valoria la Buena during these Christmas celebrations, and fill the town with joy as users could send and receive special messages from their loved ones, as well as share them with friends and family.
The live event took place between the 13th of December and the 1st of January 2011. The Valladolid-based town is famous for not having celebrated New Year’s Eve since 1995. Indeed, that year’s 31st of December, the town was victim of a blackout which left it without power between 9 PM and dawn, around 1:30 AM. For some reason, following this mishap, New Year’s spirit seems to have left Valoria la Buena and has not yet come back. Instead, locals tend to celebrate their own version of New Year celebrations in August, wearing swimming shorts and shirts.
As a response, thanks to this initiative the Valladolid-based town received the whole of Spain’s best wishes. LED DREAM who had previously installed LED curtains across Madrid’s streets, set-up identical screens in Valoria la Buena. This way, the Valladolid-based inhabitants received congratulatory messages and love from everyone across Spain and got to reclaim 2011 New Year’s Eve celebrations.