Nescafe light Christmas up
McCann International Advertising Agency
Plaça Sarrià, Barcelona, Spain
Upon Nescafé’s request the world-renowned ad-agency McCann prompted an original idea. The initiative allowed any message sent through Twitter across any device, to light up the city’s emblematic square the space of a few minutes, under the hashtag #iluminalanavidad or #illuminaelnadal (#lightupchristmas in Spanish and Catalan respectively).
Christmas is a great moment to share and send your good wishes to others. Surprise your loved ones by sending a special tribute to our LED screens (curtains) and share the moment on social media, all thanks to a tweet.
LED DREAM’s curtain wall-type LED screens were seen as the best way to display the messages. The team’s professional qualities and acquired experience in similar projects such as Tous’ Christmas tree and the campaign it had led for Vodafone a few years before made the Terrassa-based company a perfect choice for this project.
Nescafe sponsors a new Christmas lighting concept
This idea is the perfect solution to citizens’ growing desire to take part, share and connect in projects. Thanks to it, anybody wishing to take part of the whole experience could send a message from any place in the world and give Plaça Sarrià a unique look during these Christmas celebrations.