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Media Markt’s stores

Digitalizing Media Markt’s stores through digital signage and audiovisual technology

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Media Markt’s stores

Since 2020

As a crucial part of its marketing strategy, Media Markt reaffirmed its commitment to digitalizing its 80 stores by implementing a digital signage system across Spain and Portugal. The German chain store, dedicated to the sale of household appliances, computing and consumer electronics, wanted to offer their clients a completely different and omnichannel experience when purchasing and selecting from its wide range of products. Clients can now interact with the chain’s virtual catalogues, comprising over 20.000 references which show on touchscreen LED monitors and keep them informed on the latest novelties of each product they click on, ultimately fostering interaction and connection between the brand and the client.

Nª of spots

80 Stores

Partner

Channel4you

Category

Digital Signage (Retail)

Location

Spain and Portugal

Media-Markt-Central-LedDream-Digital-Signage
Creation and management of interactive content, digital directories, creation of video marketing campaigns and products in different formats and on social networks
Media-Markt-Diagonal-Mar-LedDream-Digital-Signage Media-Markt-Málaga-Plaza-Mayor-LedDream-Digital-Signage

Creation and management of interactive content, digital directories, creation of video marketing campaigns and products in different formats and on social networks

As part of its commitment towards digitalizing all its stores, the German chain placed its trust in Chanel4you through its partner: LED DREAM. The technological and digital solutions expert was responsible for creating interactive content aligned with the company's branding and managing content displayed on LED screens through a digital signage system and social media.
Specifically, these LED screens showed the latest novelties, trends and launching of new products, dynamic content concerning special offers and videos for their marketing campaign and differently formatted products. This content was also made accessible on social media.

Media-Markt-recorrido-mapa-LedDream-Digital-Signage

Interactive digital directories and video creation of marketing campaigns and products

Additionally, a content management system allows to monitor it in a centralized manner, facilitating its communication on all platforms and ultimately enhancing the customer’s experience.
Lastly, Media Markt implemented an interactive digital directory to streamline the customer flow of its stores. Indeed, said directory provides visitors with a map of the store, together with the name of each salesperson in charge of the place’s different stations. This system helps create a more personal client attention service and ultimately a better visit and purchasing experience for the customer