Under Armour opens its first Brand House in Spain
LED Displays / Professional Monitors
This new launch of the first Under Armour flagship store has been promoted by the distribution company specializing in retail and global brands Grup Galceran, and has an area of 450 m2 in which it offers the brand's avant-garde designs, as well as clothing, footwear and accessories for men and women dedicated to the world of training, running and basketball. In addition, visitors and/or sports lovers will be able to enjoy personalized treatment with exclusive brand promotions. To carry out this project, Grup Galceran has had the important collaboration of its technological partner LED DREAM Group, who took charge of the supply, installation and implementation of LED technology, as well as all the installations of LED screens, professional monitors and structures necessary for its launch.
In this space, two 1.5 x 2.5 meter LED screens have been installed, with a 2.6mm pitch, which are located behind the checkout and inside the store, respectively, whose main function is to provide digital and informative support for new releases. of products and other interactive content of the brand, and where the user experience is enhanced. Located a few meters from the entrance and counter of the store, two 43-inch 4K UH5F-H professional monitors have been installed that emit high-quality images and brightness of 500 nits. In addition, it has built-in speakers to play audiovisual content with the best quality and high resolution UHD images, which capture the attention of visitors.
Under Armor Brand House: An Experience for Sports Lovers
La Maquinista will be one of the best places to buy Under Armour's most extensive range. This opening constitutes a great milestone for Under Armor in Spain. It should be noted that this is not the first time that LED DREAM Group has collaborated with its partner Grup Galceran: previously they had successfully opened other high-profile store openings, such as the launch of the first GAP brand store in Spain, located in Portal De l'Ángel, GAP in La Roca Village, and in L'illa Diagonal in Barcelona, among others. From LED DREAM, as specialists in LED and audiovisual technology solutions, we continue to provide new digital solutions to our partners!