Retail Group Marfranc

March 2020

The Catalan group MARFRANC is a leader in the commercialization of sustainable fashion items and one of the biggest international firms in Cataluña. In March 2020, the leader decided to digitalize one of its most representative spaces, covering more than two thousand square meters, using LED technology and interactive digital elements. For this digitalization project, MARFRANC collaborated with LED DREAM, an Indoor & Outdoor LED solutions expert , who took care of designing, manufacturing, installing and distributing the led technology and incorporating interactive elements to enhance their clients’ experience.

LED Solution

LED Banner, Interactive Totems, Airled device

Project

Marfranc

Location

Costa Brava, Barcelona, Spain

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LED technology and digital transformation

We installed Indoor led screens in the firm’s main flagship, located at the heart of Costa Brava. The displays, which boast a 3.9mm BLACK LED pitch and a high-quality image projection, were distributed in a longer than 5 meters banner format to dynamize access and welcome clients with interactive content and messages from the brand.
As for inside the shop, we selected interactive totems with professional 55’’ screens and touchscreen technology made by ViewSonic. Due to Covid and necessary precautions, these only serve as digital signage devices at the moment (displaying messages of caution and protection against the epidemic). However, the ambition for the future is for them to guide and inform visitors on available specials and promotions, according to the make, categories, etc.

Airled device

As part of this restyling and complementarily to these main elements, we installed an Airled device which allows to reproduce hologram type content thanks to a fanning system comprising leds. Said content allows MARFRANC to present the brands sold in their stores in an impressively attractive way.
Our retailer client can directly manage all the transmission devices through Brightsign players. Indeed, they allow MARFRANC to manage both: devices serving as simple digital signage devices and more interactive and tactile devices in an easy, economical and centralized manner.

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