Valle Real shopping center

Sonae Sierra and Led Dream renew the new image of the Valle Real shopping center with new visual experiences inspired by the nature of Cantabria

Valle Real shopping center


The Valle Real shopping center located in the Camargo area (Cantabria), has been the object of a profound renovation in order to improve all its internal common areas, and whose works are about to end this year. The project led by Sonae Sierra y (Weare) Reify, was supported by construction company Copsesa and INEL-2000, and involved an investment of more than 10 million euros to renew their common spaces. The conceptual design for the remodeling of the shopping center is entirely inspired by the natural wealth of Cantabria. This concept has therefore been integrated into a new playground for children: Bird Land, inspired by the Alday Marsh in the vicinity of the center. In this new space, LED displays and ad hoc and personalized content were installed in the recreational areas and in all areas of the toilets.


LED Displays / Digital Content






Cantabria, Spain

bird land centro comercial Valle Real y leddream
For this integral renovation project of the shopping center, the property has had the collaboration of its technological partner LED DREAM Group, a specialist in technological solutions based on LED screens, AV PRO material, digital content and dynamic digital lighting, for the remodeling of the new Bird Land children's play area, and the 3 complete toilets of the shopping center. This project includes the conceptualization, design and execution of all the audiovisual elements. LED DREAM Group, took charge of the project from the manufacture, supply and implementation of audiovisual digital elements and their support structures; the design, creation and adaptation of content inspired by the nature of Cantabria for all screens under the Brightsign and Broadsign platforms, through which the implementation of 3D content and various HTML5 templates was carried out for the reproduction of dynamic content and the start-up of the entire project. In addition, a 3D “pet-bird” was created for the Bird Land area, it appears in each fraction of 15 minutes of each hour, to the amusement and amazement of users marking the hours “cuckoo clock” style. All these elements were perfectly integrated with the aim of transmitting a differential value, maintaining the essence of the Valle Real shopping center, with audiovisual technology as the protagonist.
bird land en centro comercial Valle Real bird land en centro comercial Valle Real

Bird Land - Digital Playground of 11 meters and a slide of 17 meters in length

This new Bird Land play area, suitable for children aged 2 to 12, offers detailed information on the birds of the Cantabria region. In it, children will be able to enjoy the facilities and learn about the birds that inhabit the Alday marshes, a dynamic and very fun way of bringing children closer to knowing the fauna of the territory. In this space, high resolution Black LED screens and high image quality have been installed. The trapezoidal and right angle assembly with inclination to the ground for better visibility of the LED screens from the base of the tower is one of the main attractions of this custom project and one of the most complex. The screens have a modular structure and different sizes of LED screens (up to 5 different shapes!), which allow maximum versatility to achieve this trapezoidal shape. This design is unusual, and is specially manufactured and customized for our client, thus achieving a very visual and attractive playful space in the shopping centre.

34 indoor LED displays were installed in different sizes and shapes. They are distributed in the 3 toilets of the shopping center, with a high resolution pitch pixel, high image processing quality and color depth

Aseos, baños, lavabos en centro comercial valle real

A point of balance between creativity, design and LED screens in the toilets (Men-Women)

LEDDREAM Group was also in charge of creating a modern and very visual space, which adapts perfectly to the aesthetics of the installations and which, thanks to the LED screens, allows the creation of a unique harmony, projecting different contents, among which they take on special prominence. Spectacular images of the natural spaces in the area such as the Picos de Europa, the Liencres Dunes or Collados del Asón. All screens are synchronized with each other to display content in unison, respecting the space of each one thanks to content mapping. LED technology has been integrated into a glass frame in a very aesthetic and subtle way, fully accessible for subsequent maintenance, and perfectly adapted to the space and furnishings. It has been designed with the aim of avoiding water and humidity on the screens, while still bringing dynamism and modernity to these spaces.