NBA Café in Barcelona
TMM Group along with engineering specialist Instal-Audiosystems
Indoor LED Displays, LED staircases, measure up, high-brightness window jambs
Las Ramblas, Barcelona, Spain
NBA Café Barcelona is the first of its kind in Europe. It is designed for fans of all ages as it offers gastronomy and entertainment surrounded by the feeling of the NBA, in a modern venue, immersing its customers in the very American essence of an NBA game, with its star players and basketball legends.
The massive project comprises 30 LED screens in different formats and several LED panels incorporated into the venue’s stairs, windows and cash desks. One of the novelties of this re-styling is the spectacular 57m long LED screen surrounding the whole room. This impressive piece of engineering will remind customers of an NBA stadium displaying headlines of the professional North American championship and products to assist a menu full of American dishes.
The entrance hall is the most dynamic and social space, with two interactive vertical screens to consult the menu. Next to it is the LED staircase decorated with LED panels also displaying interactive content. Then comes the trophy exhibition room and its "Measure Up" screen that simulates the sizes of NBA players. Finally, window jambs of 10 LED panels are displayed on the window façade and enhance the store's visibility for all those strolling along the emblematic Ramblas in Barcelona.
A 360º audiovisual experience and several LED solutions
The project was led by TMM Group and the engineering expert Insal-Audiosystems in close collaboration with LED DREAM. The multiple technological solutions such as LED screens, LED stairs, the interactive ‘Measure Up’ system and the window jambs are clear examples of how LED screens can guide clients from the street into a venue. The result is undoubtedly a stunning one.