New Marfranc Streetwear Store
Transparent LED Display
Platja d’Aro, Barcelona, Spain
For the digital part of this new project, MARFRANC has again had the collaboration of its partner LEDDREAM, who was in charge of the installation and supply of our transparent LED screen, strategically located on the main façade. Thanks to its transparency, different contents and colors of the brand can be alternated, and in turn interact with the mannequins, offering a different experience at each visit.
In this space, LED DREAM incorporated its new digital showcase concept, which streamlines store access with interactive content and brand branding. For the execution of the project, a 3x2 meter transparent LED screen has been installed and it is perfectly integrated and synchronized at the level of audiovisual content, so that visitors can see and experience different content with high image resolution. The most innovative thing is the percentage of transparency of the screen, it allows 'being able to see behind it' and create different visual experiences. Being of a modular structure, it can be adapted to any space and also be personalized. The functionality of the digital showcase gives way to infinite possibilities of creative ideas valid for many of the verticals such as: retail, shopping centers, corporate environments, hospitality and outdoor environments.