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New Marfranc Streetwear Store

Led Dream dynamizes the access of the store with a transparent showcase in the heart of the Costa Brava

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New Marfranc Streetwear Store

April 2022

The Catalan retail group MARFRANC has opened its new MARFRANC Streetwear store in Platja d'Aro, a modern and highly visual space of more than 180m², aimed at lovers of fashion, art and urban design. The Catalan retail group MARFRANC, is a benchmark in the marketing of sustainable fashion items and international firms in Catalonia, this year it has decided to launch a new image, with a new style, white colors and more illuminated spaces. This temple of streetwear fashion is inspired by two very important cities for its creators: Los Angeles and Tokyo. Both are places of reference for this entire movement.

LED Solutions

Transparent LED Display

Project

Marfranc Streetwear

Category

Retail

Place

Platja d’Aro, Barcelona, Spain

Escaparate digital Marfranc Streetwear
Escaparate digital Marfranc Streetwear Escaparate digital Marfranc Streetwear

Transparent LED Display Digital Showcase

For the digital part of this new project, MARFRANC has again had the collaboration of its partner LEDDREAM, who was in charge of the installation and supply of our transparent LED screen, strategically located on the main façade. Thanks to its transparency, different contents and colors of the brand can be alternated, and in turn interact with the mannequins, offering a different experience at each visit.



Escaparate digital Marfranc Streetwear

In this space, LED DREAM incorporated its new digital showcase concept, which streamlines store access with interactive content and brand branding. For the execution of the project, a 3x2 meter transparent LED screen has been installed and it is perfectly integrated and synchronized at the level of audiovisual content, so that visitors can see and experience different content with high image resolution. The most innovative thing is the percentage of transparency of the screen, it allows 'being able to see behind it' and create different visual experiences. Being of a modular structure, it can be adapted to any space and also be personalized. The functionality of the digital showcase gives way to infinite possibilities of creative ideas valid for many of the verticals such as: retail, shopping centers, corporate environments, hospitality and outdoor environments.