Studio F Flagship in Colombia

Equipped of a spectacular 14m2 Outdoor LED Display

Studio F Flagship in Colombia

October 2015

LED DREAM turned into Studio F’s official supplier for retail visual LED technology as the Colombian feminine clothing brand placed its trust once again in us, this time to introduce LED screens into its several stores spread across South America

LED Solution

Outdoor LED Display P10 SMD 3in1


Studio F Flagship in Colombia




Street 83, Bogotá, Colombia

LED DREAM assessed each store on which type of digital signage would be adequate for them, its potential location within the premises, on plans and project, on the manufacturing of the structure and the installation and commissioning of all of the above, thus delivering the entire turnkey project.
studiof- LEDDREAM StudioF-LedDreams-Leds-inteior-tienda-retail

A spectacular 14m2 Outdoor LED screen that slides up and down the Store’s entire façade.

LED DREAM’s most recent installation was for ELA’s flagship, owned by the Studio F group and located on 83rd street, Bogota, Columbia. The well-reputed feminine clothing brand, a leader in the fashion and retail sector with over 20 years of experience, incorporated a LED screen that slides vertically along the entire glass building’s façade.

The screen remains in movement during the store’s opening hours thanks to a sophisticated system made up of an automation robotic system and two synchronized engines that accompany the screen up and down, at programmed speed

studiof- LEDDREAM

A truly dramatic image effect

The system is completed by a set of gears, steel wires, Caterpillar trays for the installations. Covering a total of 3.2 meters wide by 4.3 meters high, the 10mm pitch SMD3in1 LED type chosen for this project features a high-quality resolution of around 140 thousand pixels.
Given that the screen is always a behind display window, it is designed for outdoors. This way, it reaches high-brightness levels of up to 6,500 nits, creating a dramatic image effect. In addition, special panes were installed to reduce the heat generated behind the display windows and reduce external light reflection