Flagship Nike in Eci Preciados

August 2020

Nike, the footwear, items and sportswear American multinational, continues its commitment towards digitalizing its stores. Indeed and this time it has relied on LED DREAM for the reform of one of its most representative points of sale in Spain, specifically in El Corte Inglés de Preciados, located in the heart of Madrid, and whose space has become a superstore of more than 1,600m2. In addition, LED DREAM has taken charge of the design and creation of a content strategy aligned with its corporate branding, and has implemented a digital signage system on its screens.

Solution

Indoor LED display, content management, digital signage

Partners

Metodo Agency,, The Brands-Tailors, Channel4you

Location

Nike store on Preciados Street, Madrid, Spain

The project was led by the Metodo agency in close collaboration with their partner LED DREAM, an expert in providing Indoor and Outdoor LED solutions. This was not the first time that LED DREAM collaborated in a project for the American sports brand: previous successful projects included developing Digital Signage solutions for Nike’s Megastore in Sagrada Familia, Barcelona with two huge outdoor Led screens, and the brand’s Flagship in Camp Nou with a greater than 20m2 curved screen, as well as projects undertaken for stores across Lisbon and Madrid. For this project, LED DREAM took care of distributing and installing 2 Indoor LED screens incorporated into two custom-made pieces of furniture. One 2 x 2.5 meters indoor LED screen is arranged behind the shop counter, while the second one covers a 3 x 1 meter surface, in a banner format

Technology and content that connect spaces and people

For the content design, NIKE and its agency Method have relied on Channel4you, through its partner LED DREAM, who has taken charge of the creation and management of the content on the installed LED screens, in which the latest news and trends in sports, advertising messages in the form of text, animation and videos of your marketing campaigns or products.
It should be noted that the project has been executed in a record time of just 15 days, meeting the needs of implementation and opening of the store.

Implementation of a digital signage system and content creation

3D effect, modern and innovative look

The most important visual piece is a video where the logo of the famous brand (swoosh) seems to come to life in different formats, 3D textures and colors, which are consistent with the style and personality of the brand and the different sports where it is present. The result is a modern and innovative look.
In addition, thanks to the content manager, it is possible to optimize their distribution and monitoring centrally, completely remotely and simultaneously on different screen platforms (omnichannel), thus improving the customer experience.

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