Nike Flagship (Eci Preciados)

Nike continues its commitment to Digital Signage in its Flagship for El Corte Inglés on Preciados located in the heart of Madrid

Nike Flagship (Eci Preciados)

August 2020

Nike, the footwear, items and sportswear American multinational, continues its commitment towards digitalizing its stores. Indeed, the company entrusted The Brand-Tailors and LED DREAM with the renovation of one of its most iconic points of sale in Spain, located at the center of Calle Preciados’ Corte Inglés, in the heart of Madrid, and whose space has turned into a megastore greater than 1.600m2


Indoor LED display, Digital signage


The Brand-Tailors




Nike store on Preciados Street, Madrid, Spain

The project was led by the agency The Brand Tailors in close collaboration with their partner LED DREAM, an expert in providing Indoor and Outdoor LED solutions. This was not the first time that LED DREAM collaborated in a project for the American sports brand: previous successful projects included developing Digital Signage solutions for Nike’s Megastore in Sagrada Familia, Barcelona with two huge outdoor Led screens, and the brand’s Flagship in Camp Nou with a greater than 20m2 curved screen, as well as projects undertaken for stores across Lisbon and Madrid. For this project, LED DREAM took care of distributing and installing 2 Indoor LED screens incorporated into two custom-made pieces of furniture. One 2 x 2.5 meters indoor LED screen is arranged behind the shop counter, while the second one covers a 3 x 1 meter surface, in a banner format
Led Dream. Nike-Eci-Preciados Led Dream. Nike-Eci-Preciados

Implementation of the Digital Signage and content creation system

On top of this, LED DREAM implemented a Digital Signage and content creation system into the store, through its partner Channel4you, an expert in design, creation and remote management of Digital Signage content

Led Dream. Nike-Eci-Preciados

Carried out in record-time

It should be noted that this project was carried out in a record time of only 15 days, attending the implementation and opening needs of the store