Adidas Flagship, Gran Vía 21, Madrid
Indoor LED Display
Gran Vía, Madrid, Spain
This audiovisual project was carried out by the LED technology Digital Signage solutions expert LED DREAM, through its well-known partner TMT Factory. The project was carried out in two phases: first two high-brightness displays were set-up for the central windows (2016). Following a good reception, Adidas decided to fill-up the whole window-display of the emblematic building in which it is housed (mid 2017).
In total the project consisted of eight semi-outdoor SMD technology screens, with exceptionally high brightness levels of up to 1500 nits essential to fight against the incidence of direct sunlight on the store’s windows. Covering a larger than 40m2 space, the view of these curved screens filling the whole of the façade edge to edge has become a symbol for Madrid’s center and one of the most eye-catching visual experiences in Spain.