Adidas Flagship, Gran Vía 21, Madrid

Adidas transforms the window-display of its store in ‘Gran Vía’ thanks to LED Displays

Adidas Flagship, Gran Vía 21, Madrid

November 2017

The German Brand remodeled its main flagship in the country, located in an emblematic building of Gran Via at the heart of Madrid. The company recognized thanks to its emblematic three stripes, had already in previous months started placing its trust into this kind of support for its more recent stores and once more undertook this new project gradually, to obtain a spectacular result.

LED Solution

Indoor LED Display


TMT Factory




Gran Vía, Madrid, Spain

This audiovisual project was carried out by the LED technology Digital Signage solutions expert LED DREAM, through its well-known partner TMT Factory. The project was carried out in two phases: first two high-brightness displays were set-up for the central windows (2016). Following a good reception, Adidas decided to fill-up the whole window-display of the emblematic building in which it is housed (mid 2017).
Adidas-LedDream-PantallasLed Adidas-VentanasLed

Madrid’s Gran Vía has turned into one of the Spanish capital’s fashion streets with the most stunning technological solutions installations

In total the project consisted of eight semi-outdoor SMD technology screens, with exceptionally high brightness levels of up to 1500 nits essential to fight against the incidence of direct sunlight on the store’s windows. Covering a larger than 40m2 space, the view of these curved screens filling the whole of the façade edge to edge has become a symbol for Madrid’s center and one of the most eye-catching visual experiences in Spain.