Tecnohito, new digital icon of Benidorm
June 2022
LED curtain (Circular and rectangular)
UTE Orthem / Emurtel / Arquitecto Joaquin Alvado Bañon / ICCP Miguel Angel Crespo Zaragoza / Guia Consultores - Civil & Architectural Engineering / Exterior Plus
Retail
Plaza de la hispanidad in Benidorm, Spain
The objective of this comprehensive remodeling of Avenida del Mediterráneo has been to convert the city of Benidorm into a sustainable and multifunctional urban space. This integral project, the construction management and the integral design, has been led and executed by the architect Joaquín Alvado Bañon, ICCP Miguel Ángel Crespo Zaragoza, and Guía Consultores - Civil & Architectural Engineering. They have transformed a public space into an experiential, technological and experiential city for the citizen. Within this reform, an innovative and spectacular digital sculpture has been created in the heart of Benidorm's pedestrian area. For this comprehensive renovation project, Benidorm City Council has relied on the Orthem - Emurtel joint venture, who in turn have worked hand in hand with their partner LED DREAM Group, who took charge of the project from conceptualization, design, supply and implementation. of LED technology for the execution and start-up of the Tecnohito and the Tecnoparada. These two digital elements have been designed to improve the experience of citizens and create a unique, avant-garde and technological environment in Benidorm. In addition, the Tecnohito will act as a viewpoint, since it will be possible to visit and enjoy a panoramic view of the city from the Plaza de la Hispanidad, thus becoming a new tourist spot in Benidorm. The commercialization of the Tecnohito's advertising spaces and the management of the Tecnoparada's informative content will be led by the communication company Exterior Plus, a leader in Outdoor Digital Advertising in Spain. The inauguration of the Benidorm Tecnohito became a party throughout Europe on the occasion of the Eurovision Song Contest, which was broadcast live from the Plaza de la Hispanidad internationally. Also, a stage was set up at the foot of the Tecnohito, with performances by some of the semifinalists and finalists of the Benidorm Fest event. We were also able to see the first advertisers in the hands of Exterior Plus, such as Visit Benidorm, FCC and McDonald's, among others.
The support structure has been an authentic work of engineering and is made up of a modular LED curtain system, which considerably reduces weight and is not obstructed by wind thanks to its high level of transparency (67%), which allows greater visibility of the structure and its integration.
The imposing and spectacular circular LED screen, 22 meters high, and more than 300 square meters of total viewing area, has a 16mm/32mm pixel pitch in outdoor LED curtain format. In addition, it has a fully adjustable brightness of up to 6,500 nits, for perfect viewing of content both day and night. The LED screen broadcasts content from 8:00 a.m. to 12:00 a.m. and the techno-stop from 6:00 a.m. to 1:00 a.m., with specific night-time content to avoid dazzling or disturbing the neighbors. In summer, these spaces generate about one and a half million hits a week.
The Tecnohito, one of the most distinctive and innovative engineering works in Europe, will become the largest cylindrical LED curtain screen installed to date and the technostop is a differentiating and pioneering element in bus screens in Spain.
Within this comprehensive remodeling of Avenida del Mediterráneo, the design of a differentiating and pioneering element in bus screens was included. The Tecnoparada, a modern, two-story-high, state-of-the-art marquee, where you can see information content in real time about the city's bus service on lines, timetables, incidents, city content, and advertising will even be shown on its screens. This urban marquee will offer a wide variety of content, which travelers can enjoy while waiting for their means of transport. This spectacular rectangle-shaped LED curtain screen has a size of 15.36 meters wide x 2,048 meters high, pixel pitch 16/32mm, high brightness and great performance, which receives and captures great attention from passers-by.
Led Dream Group partners:
