Madrid will have a new 3D digital canvas this Christmas

December 2022

LEDDREAM Group together with the Think agency, revolutionize Madrid with digital canvases and anamorphic 3D content - Madled will be installed in the Plaza de Colón until December 31. If until now the main screens were on Gran Vía, this Christmas the capital will have a new digital canvas located in Plaza de Colón, in the commercial Calle Serrano, on the corner with Calle Goya; one of the areas with the highest pedestrian and vehicle traffic in Madrid. On November 17, Madled was inaugurated serving as support for the Madrid City Council to present the official San Silvestre jersey in 3D thanks to the creativity and production of the Think team, Led Dream Group, Casanova Agency and HYPE. About 30 square meters of led screen in the shape of a "cube", create an immersive experience, fusing the most avant-garde technology with creativity, designing different ad hoc content, from an artistic perspective in which the elements move towards the viewer, providing excitement and surprise to the pedestrian at all times, causing a furor on social networks.

Solutions

Outdoor LED Display / Digital content

Partners

Agencia Think, Channel4you, Casanova Agency, Exterior Plus

Place

Madrid, Spain

Category

DOOH

Madled is looking for a new way to promote products by betting on unique LED structures whose 3D format has already proven its effectiveness in Barcelona during the presentation of the new Xiaomi T12 Pro at the Diagonal Mal shopping center. This creativity will continue to be screened in Madrid, as well as the campaign "Ourense Takes Speed", the high-speed train that connects the capital with the Galician city in 2 hours and 15 minutes. For the design of this experience, in addition to the installation and the hardware elements, LEDDREAM Group has relied on Channel4You, a company specialized in the creation and management of content from the same group, who took charge of all the creativity in 2D and 3D anamorphic . Channel4you has designed different pieces of adhoc content from an artistic perspective, while providing promotional and experiential content.

Madrid will have another giant screen for Christmas

Within the digital proposal, Channel4you was also in charge of the design and creation of the anamorphic 3D content of the official San Silvestre Vallecana 2022 jersey. Its new 3D design has been presented in a spectacular way through an LED screen in the Plaza of Columbus, in Madrid. This act had Antonio Sabugueiro, one of the founders of San Silvestre Vallecana in 1964. It has been an honor! In addition, we can continue to see the anamorphic 3D of the new Xiaomi 12Tpro smartphone, thanks to an incredible effect of depth and volume where an unboxing of the product itself is creatively and spectacularly recreated, in which the accessories of the new smartphone are revealed. They move towards the viewer and display the latest in 200MP technology.

We created a 3D digital canvas in Madrid, an unique and special design for this Christmas

LEDDREAM Group has relied on Channel4You, a company specialized in the creation and management of content from the same group, who took charge of all the creativity in 2D and 3D anamorphic.

This unique project has been a challenge in all its phases: the creation and conception of the idea and design, the different themes with the same common thread, sketches and creation of 3D content. All these contents are perfectly integrated into the screen and its space, maintaining the elegance and style of the Xiaomi Iberia brand. From LED DREAM Group, as specialists in LED and audiovisual technological solutions. We continue to provide new digital solutions to our partners and customers!