Madrid will have a new 3D digital canvas this Christmas
Outdoor LED Display / Digital content
Agencia Think, Channel4you, Casanova Agency, Exterior Plus
Madled is looking for a new way to promote products by betting on unique LED structures whose 3D format has already proven its effectiveness in Barcelona during the presentation of the new Xiaomi T12 Pro at the Diagonal Mal shopping center. This creativity will continue to be screened in Madrid, as well as the campaign "Ourense Takes Speed", the high-speed train that connects the capital with the Galician city in 2 hours and 15 minutes. For the design of this experience, in addition to the installation and the hardware elements, LEDDREAM Group has relied on Channel4You, a company specialized in the creation and management of content from the same group, who took charge of all the creativity in 2D and 3D anamorphic . Channel4you has designed different pieces of adhoc content from an artistic perspective, while providing promotional and experiential content.
Within the digital proposal, Channel4you was also in charge of the design and creation of the anamorphic 3D content of the official San Silvestre Vallecana 2022 jersey. Its new 3D design has been presented in a spectacular way through an LED screen in the Plaza of Columbus, in Madrid. This act had Antonio Sabugueiro, one of the founders of San Silvestre Vallecana in 1964. It has been an honor! In addition, we can continue to see the anamorphic 3D of the new Xiaomi 12Tpro smartphone, thanks to an incredible effect of depth and volume where an unboxing of the product itself is creatively and spectacularly recreated, in which the accessories of the new smartphone are revealed. They move towards the viewer and display the latest in 200MP technology.
We created a 3D digital canvas in Madrid, an unique and special design for this Christmas
This unique project has been a challenge in all its phases: the creation and conception of the idea and design, the different themes with the same common thread, sketches and creation of 3D content. All these contents are perfectly integrated into the screen and its space, maintaining the elegance and style of the Xiaomi Iberia brand. From LED DREAM Group, as specialists in LED and audiovisual technological solutions. We continue to provide new digital solutions to our partners and customers!