Adidas & Reebok’s official stores
All Adidas & Reebok stores
Digital Signage (Retail)
Spain and Portugal
For this project, the German sports company Adidas placed its trust in Channel4you through its partner: LED DREAM. The technological and digital solutions expert was responsible for creation and management of brand-new content for the company’s label. This visual material was displayed on LED screens installed in all the store, showing eye-catching and inspirational content, giving visibility to Adidas’ & Reebok’s new collections, and leading public to their online channel.
Specifically, these LED screens showed the latest novelties, trends and launching of new products, dynamic content concerning special offers and videos for their marketing campaign and differently formatted products. Additionally, it designed several visual pieces of work, created from scratch and sent in by the client, destined to produce videos: content edition, edition of videos concerning special offers together with text and image adaptation.
Lastly, a content management system allows to monitor it in a centralized manner, facilitating its communication on all platforms and ultimately enhancing the customer’s experience.