This project marks a turning point in corporate space design. The reception area of 360estudio is now a manifesto of creativity and technology, where every detail of the LED display installation comes to life in 3D. It is not just an entry point; it’s a visual and sensory experience that redefines how we interact with our surroundings, seamlessly blending architecture and digital narrative.
Innovation in corporate design: Immersive spaces and experiential content at 360estudio
In a bold move towards architectural design in corporate environments, 360estudio, in collaboration with LEDDREAM Group, has revolutionized the reception of their Madrid office. This innovative project redefines how corporate spaces welcome visitors and employees, integrating a unique multisensory experience that merges technology, nature, and design.
Corporate spaces with LED Screens and experiential content
In this immersive setting, LEDDREAM Group executed the entire process, from conceptualization and design to supplying and installing a spectacular 10 m² LED screen. With a pixel pitch of 2.6 mm and a brightness of 2500 nits, this screen is strategically placed in the reception area to align with the central staircase. The space displays dynamic content and company events, narrating stories in 3D and showcasing constantly evolving experiential loops.
The vision of 360estudio and LED DREAM Group in immersive spaces
Lucas La Roche, CEO of 360estudio, highlights the impact of this renovation: "We have successfully fused architectural design and technology to transform the experience in our corporate spaces completely. The LED screens and 3D content enhance the aesthetics of our reception and create an emotional connection with our visitors and employees, aligning the experience with our company's values".
Experiential content and visual narratives in the corporate reception
Creativity in content is the core of this immersive experience. Channel4you, a content company of LED DREAM Group, developed visual pieces inspired by nature and architecture that reinterpret the concept of welcome in a corporate space. The visual continuity integrates digital and natural elements, creating a harmonious environment that invites visitors to disconnect from the urban setting.
Brand experience: Experiential loops and connection to the natural environment
Drawing inspiration from nature, Channel4you designed various experiential loops that envelop the visitor from the moment they arrive, capturing the essence of the brand with an engaging visual approach. These loops combine elements such as nature, visual textures, and interactive animations, providing real-time information about corporate services, time, and weather.
LEDDREAM Group continues to lead in innovation in the design of immersive spaces, merging technology and architecture to create memorable experiences in the corporate sector.
Architectural innovation in corporate spaces:
Technology in architectural and space design opens a new era where functionality and creativity converge. With digital installations and 3D content, we not only transform the aesthetics of a space but also enhance the experience and emotional connection of those who visit. More than decorative elements, these resources redefine the environment, creating immersive narratives that connect users with design and technology.
