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Under Armour Flagship Brand House Oxford Street, London

Under Armour relies on LEDDREAM Group to drive its European expansion and digital transformation in stores

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Under Armour Flagship Brand House Oxford Street, London

July 2023

After the successful openings at Liverpool ONE, Battersea Power Station, and Stratford Westfield, we’re proud to continue supporting Under Armour in their UK store expansion, this time at the iconic Oxford Circus. This opening marks a significant milestone in the brand’s European expansion plan and digital transformation in the British market. It highlights its commitment to delivering unparalleled experiences and innovative products for athletes.

Solutions

Outdoor LED Screen / Indoor LED Screen

Partners

Under Armour

Location

Oxford Street, London

Category

Retail

Under Armour Oxford Street by Leddream groupUnder Armour Oxford Street by Leddream group
The design of the store on Oxford Street captures the essence of London and its iconic underground, creating a deep connection with the city and its athletes. This new opening addresses the growing interest from consumers in the EMEA region and is part of Under Armour’s expansion plan to enhance its multichannel presence, now covering over 200 locations and offering an improved e-commerce experience. This opening not only underscores Under Armour’s ongoing evolution but also reflects its commitment to innovation in the shopping experience. The images speak for themselves!
Under Armour Oxford Street London by LEDDREAM Group

Under Armour hits a milestone in its european expansion and digital transformation with the opening of Its Brand House on Oxford Street, London

LED DREAM Group has played a crucial role in this project, handling the engineering, supply, installation, and implementation of Under Armour’s innovative retail concept in London. Notably, the Oxford Street store features an impressive 4.5 x 2.5 meter P3.9 outdoor LED screen, providing stunning visibility and an immersive visual experience. We are proud to have contributed to the success of their stores in Amsterdam, Spain, and now London