The adidas store at Westfield Glòries is renewed

December 2025

adidas expands its retail presence in Spain with the reopening of its store at Westfield Glòries in Barcelona. The renewed space has been designed as a destination where style, sport and creativity come together, reinforcing the brand’s strategic focus on innovation, sustainability and customer experience. For this project, adidas partnered with LEDDREAM GROUP as its strategic technology partner, responsible for integrating cutting-edge digital solutions that elevate the shopping journey into a fully immersive and sensory experience. Home of Sport is conceived as a place for inspiration and self-expression, where every visit becomes an opportunity for discovery.

Solutions

LED screens / Content creation and management

Location

Westfield Glòries, Barcelona

Partners

Channel4you

Westfield Glòries, one of Barcelona’s most dynamic shopping centres, home to more than 140 stores and a vibrant retail and leisure ecosystem, hosts the adidas store as part of its commitment to offering unique experiences where brands and visitors connect through personalised digital services and exclusive content. The reopening of adidas reinforces the centre’s focus on creating experiential spaces aligned with modern lifestyles. The new store reflects global trends in sports retail, with a strong emphasis on retailtainment, omnichannel strategies and technological immersion, responding to consumers who seek not only products but also moments of discovery and connection. The integration of LED technology and ambient sound creates an environment that blends aesthetics, innovation and emotion, demonstrating how design and technology can transform a visit into a memorable experience.

adidas at Westfield Glòries: technological design that reinforces brand identity

Home of Sports is established as a destination for style, self-expression and inspiration, now enhanced by LEDDREAM GROUP’s technology, including integrated sound throughout the entire store. The interior journey achieves a balanced combination of aesthetics and technology.

-First floor: a dynamic, curved 15 m² LED banner sets the visual rhythm of the store. Alongside it, a three-column LED art installation transforms the footwear area into a point of pure energy, a pulse that can be felt as visitors move through the space.

-Ground floor: a curved LED banner wrapping the checkout area creates a seamless transition between spaces, maintaining a continuous sense of movement throughout the store.

-Footwear and apparel areas: a curved 9 m² LED banner is combined with an additional three-column LED art installation, while integrated sound guides visitors along the entire journey, fully immersing them in the in-store experience.

“Home of Sports” – A space designed for athletes with a healthy lifestyle

The opening of adidas at Westfield Glòries positions the brand as a benchmark for innovative sports retail in Barcelona, combining sport, style and creativity through a journey designed to inspire and engage. The content strategy, managed by Channel4You, ensures that every message, experience and communication touchpoint strengthens the connection with the sports community and an active lifestyle.