Fittest Freakest Store

We renew the image of the Fittest Freakest store with LED Displays, incorporated into columns

Fittest Freakest Store

July 2019

The sporting goods, accessories and footwear store of the best brands in the world, Fittest Freakest Barcelona, decided to renew the image of its store. New LED technologies and interactive and digital elements helped transform the more than 400m2 space dedicated to cross-training and training equipment into a spectacular space for all CrossFit, Weightlifting and Training lovers.

LED Solution

Indoor LED Display






Street de la Diputació, 343, Barcelona, Spain

One of the most attractive elements in this newly transformed space are the LED screen columns that give the store a spectacular look and highlight what digitalization can offer.
fittestfreakest-leddream-iluminacion-tienda-pantallas fittestfreakest-leddream-iluminacion-tienda-interior

A digital and technological concept focused on Training #Trainingiseverything

This project was designed and implemented by Decorner in close collaboration with LED DREAM, an Indoor & Outdoor LED solutions expert, who took care of designing, distributing and installing the digital equipment.

Perhaps the most impressive novelty of this re-styling are the three Indoor LED screens incorporated in columns which indisputably enhance the users' experience. Covering a total 4.5 m2 surface, these vertically formatted LED screens boast a 3,9 mm BLACK LED pitch and serve to promote training information, messages about nutrition, to be launched new equipment, and more interactive content.

A digital and technological concept focused on Training

To start the new season of activities, training and store events at full force all these comprehensive reforms were carried out during the month of July. This space serves LED DREAM to demonstrate applications and technological solutions focused on creating memorable experiences in retail environments: an industry in which more and more people are committing to creating spectacular spaces that generate a WOW effect.