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adidas goes all-in on an immersive experience with its new store in Maremagnum, Barcelona

This Home of Sport concept continues to roll out globally while expanding its presence in Spain and Portugal.

  1. Home Portfolio adidas goes all-in on an immersive experience with its new store in Maremagnum, Barcelona

adidas goes all-in on an immersive experience with its new store in Maremagnum, Barcelona

April 2025

adidas’ new store in the Maremagnum shopping center in Barcelona marks another milestone in its retail strategy with the “Home of Sport” concept. This innovative 527 m² space aims not only to offer the best in fashion and sportswear but also to transform the customer experience through cutting-edge technology. As with other Home of Sport locations, the Maremagnum store features advanced LED technology to create an immersive environment that elevates the shopping experience. New experiences. New designs. New ways to connect.

Partner

Channel4you

Solutions

LED Screens / Content creation and management

Category

Retail

Location

Spain and Portugal

The store’s design reflects the “Home of Sport” concept, offering an immersive experience that combines technology and sustainability. Adidas’ presence at Maremagnum not only reinforces its commitment to sport and innovation but also contributes to the revitalization of Barcelona’s waterfront, establishing the shopping center as a key destination for sports and fashion enthusiasts.

Technological Design for an Immersive Shopping Experience, Digital Innovation, and a Sports Community

To bring this innovative space to life, Adidas partnered with LED DREAM Group, their technology partner responsible for the full audiovisual and technological integration. This included the design, supply, installation, and configuration of LED technology tailored specifically to the space’s requirements. LED DREAM GROUP played a key role in creating a digitally immersive environment aligned with Adidas’ vision of blending sport, technology, and sustainability at every customer touchpoint.

“Home of Sport” establishes itself as a meeting point for sports enthusiasts, promoting an active community and values of self-improvement, well-being, and sport.

It offers exclusive and personalized products, becoming the ideal destination for those seeking a unique and distinctive sports experience. LED DREAM Group has been instrumental in creating this space, collaborating on the installation of audiovisual technologies across various brand stores in Spain and Portugal, while content management has been handled by their content company, Channel4you.