RCD Espanyol unveils a 200sqm giant screen on the South facade of the Stage Front Stadium
March 2024
DOOH Enterprise / Main Group / Channel4you
LED Screen / LED Curtain / Content Management
Barcelona, Spain
DOOH
This screen also provides new commercial opportunities for RCD Espanyol over the next 10 years, offering advertisers, sponsors, and/or partners the chance to reach a broader audience through dynamic and appealing advertising messages, 16 hours a day, 365 days a year. Additionally, the agreement guarantees RCD Espanyol 4 hours of advertising for their own brand on match days for the first team, women's team, and events. The management of this innovative LED screen is overseen by DOOH Enterprise and the agency MAIN. Furthermore, LED DREAM Group through Channel4you, a company within the group, has taken charge of adapting and managing the content for this LED screen. This project, led by RCD Espanyol, involved collaboration with DOOH Enterprise and their partner, LED DREAM Group, to modernize their large-format screen on the south facade, attracting top-tier advertising companies. LED DREAM Group handled the engineering, installation, supply, assembly, and commissioning of the LED screen, as well as the support structures.
This imposing and remarkable transparent LED screen, standing over 8 meters tall and 22 meters wide, stands out for its 16mm/32mm pixel pitch technology in an outdoor LED curtain format. Its adjustable brightness of up to 10,000 nits ensures optimal daily and night content visibility, seamlessly blending design, technology, and architecture uniquely. The support structure consists of a modular LED curtain system, significantly reducing weight and eliminating wind obstruction thanks to its high level of transparency (67%), allowing for greater visibility and integration. Another notable feature of this transparent LED screen is its weight of 15 Kg/m2, providing a load release for the structural element.
We have seamlessly integrated this innovative screen to provide a distinctive value while simultaneously preserving the unique essence that characterizes RCD Espanyol sports club.
The weight of the screen, the height for its installation, and the size were fundamental aspects to consider in the project, adding a greater complexity than usual. From the outset, this project has been an exciting challenge at every step of the way: from design, supply, assembly, to the flawless installation. This screen is not just a visual spectacle; it is a statement of our commitment to excellence and delivering exceptional, cutting-edge experiences to our customers and partners.