SCROLL

MadLED is back with its amazing digital canvas at the O Son do Camiño music festival

The LED Cube will be present at the upcoming performances of artists Robbie Williams, Martin Garrix, Ivan Ferreiro, and the Spanish group Hombres G.

  1. Home > Portfolio Items > Projects > Led solutions > Corporate > MadLED is back with its amazing digital canvas at the O Son do Camiño music festival

MadLED is back with its amazing digital canvas at the O Son do Camiño music festival

June - July 2023

LEDDREAM Group together with the Think agency and Elenco Audiovisión, have once again dazzled with their impressive 30m2 digital CUBE, Madled, at the prestigious O Son do Camiño music festival. With a visual experience on another level and impressive content in 2D and 3D, Madled has left its mark on this outstanding musical event. Madled, recognized for its avant-garde and digital approach, has previously stood out in Madrid and Barcelona with successful advertising campaigns for renowned brands such as Xiaomi or the Madrid City Council itself during last Christmas. And Now, he has brought his unique vision and digital art installation to the O Son do Camiño festival stage, creating a visually stunning experience that blends seamlessly with music, entertainment, and vibrant real-time content and information throughout the festival. event.

Solutions

Exterior LED Displays - LED CUBE / Digital content

Partner

Hello Think / Elenco Audiovisión

Place

Galicia, Spain

Categories

DOOH

Madled not only amazed with their LED cube but also, through their partner Channel4you, designed several ad-hoc pieces specifically for their clients and partners, showcasing their ability to adapt and meet the most demanding needs. Among the sponsors that stood out were Coca Cola, Red Bull, Johnnie Walker, and more. Additionally, they created a 3D T-shirt that danced to the rhythm of artists such as Maluma, Bizarrap, and Aitana, merging music and technology in a unique and spectacular way. It was a truly unforgettable experience that left everyone amazed.
OsondoCamino by leddream (5) OsondoCamino by leddream

Over 41,000 people attending the festival each day couldn't stop being amazed and sharing their WOW moments on social media.

The #OSonDoCamiño music festival became the perfect stage for Madled to showcase their creativity and innovative vision in digital advertising. The massive attendance of 41,000 people per day is a testament to the impact the event has made on the entertainment and advertising industry. This digital canvas was the first of its kind to be installed at a festival, marking the beginning of a new era in how advertising integrates with cultural and social events. Get ready for more festivals where Madled will make its appearance, and you won't want to miss it!

On July 8th, once again in the city of Santiago de Compostela, the CUBE will merge with music and the audience in the first concert in Spain featuring British musician Robbie Williams, accompanied by other great artists such as Martin Garrix, Ivan Ferreiro, and the popular Spanish group Hombres G.

Festival O Son do Camiño by leddream1

Madled returned with its mind-blowing digital canvas, showcasing stunning 2D and 3D content at the O Son do Camiño music festival.

Approximately 30 square meters of LED screen in the shape of a "cube" created a unique digital experience. This screen features a 4mm pixel pitch, around 1,400,000 LEDs, and a brightness of 6,500 nits for perfect content visibility both day and night. But above all, its uniqueness lies in its seamless 90-degree screen format. This custom-made LED screen design was specifically created for this project. Continuing its non-stop journey to the prestigious PortAmerica festival, taking place in Pontevedra on July 13th, 14th, and 15th, where the best music from both sides of the Atlantic and the gastronomy of over 30 award-winning chefs will be present. All in an environment where nature takes center stage.

More news