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La Maison Lanc么me brings beauty to the heart of Madrid with its innovative DOOH campaign, a unique and sustainable experience

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La Maison Lanc么me brings beauty to the heart of Madrid with its innovative DOOH campaign, a unique and sustainable experience

April 2024

From April 1st to 11th, we had the honor of participating in one of the most anticipated outdoor marketing campaigns of the year: La Maison Lanc么me. During these days, our digital #totems transformed into two "giant canvases" over 5 meters tall, strategically located at the entrance of the iconic Plaza de Col贸n in Madrid, a dream for beauty enthusiasts. This transformation served as a warm welcome to this elegant and sophisticated campaign.

Solutions

Digital totems

Partners

Hello Think / Channel4you

Place

Madrid, Spain

Categories

DOOH

The #DOOH campaign by La Maison Lanc么me not only showcased exclusive brand content but also featured a spectacular anamorphic piece that seamlessly integrated into Madrid's urban landscape. This fusion of art and technology demonstrated the power of DOOH to create impactful visual experiences that captivate and thrill audiences.
La maison lancome by leddream

Innovation and Creativity in La Maison Lanc么me's #DOOH Campaign

DOOH formats are redefining the advertising landscape with their constant evolution, offering advertisers a versatile and creative platform to connect with audiences in impactful ways. The combination of creativity and technology in DOOH has opened up new possibilities for displaying surprising and contextualized content, driving interaction and virality on social media.

La maison lancome by leddream

Creativity in DOOH has reached new heights, offering advertisers unprecedented opportunities to captivate audiences with 3D anamorphic ads, optical illusions, immersive experiences, and more. The combination of LED technology and creativity allows for dynamically adapting content based on context, creating synchronized and immersive campaigns that emotionally resonate with audiences.