Elevating Lobby Advertising: The Impact of 3D Anamorphic

April 2024

The sports club RCD Espanyol and the investor Publimaes S.L. have announced an agreement to install and operate an impressive LED screen located on the South facade of the Stage Front Stadium. With an area of approximately 200 square meters, this screen marks a milestone in technological innovation and visual experience for the club's fans. This impressive LED screen, strategically installed on the stadium's south facade, offers a visual experience for both stadium attendees and passersby in the area. Located in the heart of Barcelona, at Diagonal Avenue D471, next to Francesc Macià, the new Aura office building stands as a symbol of innovation and sustainability. With over half a century of history, this iconic building has been transformed into a cutting-edge space that combines prime offices, green areas, terraces, retail, food & beverage areas, and a gourmet supermarket. Additionally, Aura holds prestigious LEED, WELL, and WiredScore Platinum certifications, as well as LEVEL(s), ensuring a sustainable and healthy environment for its occupants and guaranteeing the implementation of its ESG strategies.

Solutions

LED Screen /3D anamorphic

Partners

Mersan Assets Management / BCA Arquitectura / Cushman & Wakefield / Channel4you

Place

Barcelona, Spain

Categories

Corporate

In collaboration with the prestigious real estate consultancy Cushman & Wakefield, and LED DREAM Group, the main reception of the building has been transformed into an impressive dynamic digital canvas. This transformation aims not only to stimulate the senses and awaken imagination but also to connect users with nature from a digital artistic perspective. The main reception now offers an immersive experience, blending the building's aesthetics with natural elements in a space that evokes unique sensations. Careful contrast between the greenery of nature and the warmth of wood has achieved harmonization with the predominant white color of the facade and interior of the building. Creativity in content is a central aspect of this immersive experience. Channel4you, the content creative company of LED DREAM Group, drew inspiration from nature for the design of the 3D anamorphic contents and experiential loops. These contents invite visitors to disconnect from the daily hustle and reconnect with what truly matters, offering a unique sensory experience that transports viewers on an immersive journey through natural beauty.

Aura unveils its new Lobby, an immersive 3D Anamorphic space

In this immersive artistic space, LED DREAM Group took charge from conceptualization, design, supply, assembly, installation, to the commissioning of a LED screen spanning over 24m², with a pixel pitch of 2.6mm, situated in the corner of the reception. This screen boasts an almost perfect 90-degree angle, facilitating the visualization of 3D anamorphic contents and experiential loops. Additionally, it is complemented by another LED screen measuring 1m² wide by 2m high, with a pixel pitch of 1.9mm, suitable for smaller spaces, offering exceptional brightness of 2500 nits. Both screens combine to create a stunning visual experience that sets this space apart, and they will be used to showcase various contents and corporate events of the building.

The main lobby of the Aura office building transforms into a dynamic digital canvas with 3D anamorphic content, stimulating the senses, igniting imagination, and connecting users with nature.

3D Anamorphic Content Connecting with Nature in the Aura Lobby

Channel4you drew inspiration from nature to design and create various experiential contents, including:
- Design and creation of the AURA logo in 3D anamorphic, seamlessly integrated with the wooden reception decor.
- Creation of several custom pieces, visually appealing, capturing the essence of nature in all its forms.
- Integration of the BMS system, providing users with information on energy efficiency.
- Real-time personalized content, directories, services, corporate events, and branding.