360estudio innovates its reception with an immersive digital experience
October 2024
Indoor LED Display
360estudio / Channel4you
Madrid, Spain
Corporate Offices
In this immersive artistic space, LEDDREAM Group managed the entire process, from conceptualization and design to the supply, assembly, installation, and commissioning of an impressive 10 m² LED screen. With a pixel pitch of 2.6 mm and an exceptional brightness of 2500 nits, the screen is strategically positioned in the corner of the reception area and has been specifically designed to follow the shape of the central staircase. This space stands out for its ability to create an immediate visual impact and will be used to showcase dynamic content as well as corporate events. The LED screen not only displays images but also tells 3D stories and presents constantly evolving experiential loops, creating an immersive narrative that transforms the environment.
Creativity in content is at the core of this groundbreaking immersive experience. Channel4you, the creative content company of LED DREAM Group, has designed a series of visuals that redefine the concept of a corporate welcome. Drawing inspiration from architecture, natural elements, and the environment, they crafted 3D content and experiential loops that invite visitors to disconnect from the urban landscape and immerse themselves in a unique atmosphere of sophistication and design. Channel4you developed various visual pieces from an artistic perspective, designed to both surprise and inform users. They created 3D gardens that not only beautify the space but seamlessly integrate with the hall’s design, following the line of the staircase and connecting with an external window. This continuity between digital and natural elements creates a harmonious atmosphere that encourages visitors to escape the urban environment and immerse themselves in an experience of calm and comfort.
Brand Experience: Experiential Loops and Connection to the Natural Environment
Inspired by nature, we designed a series of experiential loops that envelop visitors as soon as they enter the reception. These carefully crafted creative pieces are highly visual and captivating, capturing the brand's essence while connecting the architectural space and the natural surroundings. The loops grab the viewer’s attention and provide an organic and dynamic representation of the space. They blend elements such as nature, visual textures, the animated 360estudio logo, and real-time content, including information on time, weather, and other interactive data related to corporate services and events.