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Punt Roma’s stores

Creation of branded product campaign videos and lifestyle videos for the showcase and interior of Punt Roma

Punt Roma’s stores

Since 2013

The Spanish company Punt Roma has a significant presence in the women's fashion market, owning more than 400 stores, of which 210 in Spain, Portugal and Andorra, and more than 200 stores distributed in about 27 other countries. As a leader in the fashion industry, Punt Roma pursues its commitment towards digitalizing all its stores. The Spanish company entrusted Led Dream, through its partner Channel4you, with creating a contents’ strategy aligned with the company's branding, achieved by implementing a digital signage system in some of the company's most representative stores in Europe.

Nº of spots

120 LED Displays

Partner

Channel4you

Category

Digital Signage (Retail)

Location

Spain, France, Portugal and Andorra

Creation of branded product campaign videos and lifestyle videos for the showcase and interior of Punt Roma
punt-roma-channel4you-LedDream-Digital-Signage-2 punt-roma-channel4you-LedDream-Digital-Signage-3

Creation and management of content, creation of video product campaigns and lifestyle videos (corporate)

Punt Roma entrusted Channel4you, through its partner LED DREAM, with the design, creation and management of brand-new content for its label. This visual material was displayed on LED screens installed in all of its shop windows, showing the latest news and trends in women's fashion, special offers, advertisements in the form of text, animation and videos for their marketing campaign and products.

Creation of branded product campaign videos and lifestyle videos for the showcase and interior of Punt Roma

Additionally, the whole system comprises a content management device that optimizes its distribution and makes it possible to monitor everything remotely and simultaneously on all the screens' different platforms (omnichannel), ultimately enhancing customer experience.