Óptica Universitària’s stores
Digital Signage (Retail)
Different stores in Spain
Dynamic content, health and wellness tips displayed on its 80 LED Displays in Spain
Óptica Universitària entrusted Channel4you, through its partner LED DREAM, with the design, creation and management of brand-new content for its label. This visual material was displayed on LED screens installed in all of its shop windows, showing a dynamic combination of designs for glasses, special offers, advertisements in the form of text, animation and videos for their marketing campaign and products.
Additionally, the whole system comprises a content management device that optimizes its distribution and makes it possible to monitor everything remotely and simultaneously on all the screens' different platforms (omnichannel), ultimately enhancing customer experience.