With its prime waterfront location, the World Trade Center Barcelona emerges as a vital hub for business gatherings, blending the beauty of the sea with Barcelona’s dynamic business and cultural scene. This 47,000 m2 complex houses the offices of over 50 companies, solidifying its position as an unparalleled center for collaboration. Moreover, it features a 430-person auditorium, 20 support rooms, the exclusive Port Vell room at sea level (the press center for the 2024 America’s Cup), a five-star hotel with 255 rooms, and a parking lot with 1,000 spaces. Complemented by amenities such as a gym, fitness center, and various other spaces, it enriches the comprehensive offering of the World Trade Center Barcelona as an ecosystem designed to inspire, connect, and facilitate business success.

Elevating the Event Experience: Transforming the Auditorium of the Congress Center World Trade Center (WTC) into an inspiring space.

Within this multifaceted complex, the impressive Auditorium of the Congress Center World Trade Center Barcelona stands out. Serunion and WorkTeamSolution have entrusted LED DREAM Group with the supply, assembly, installation, and commissioning of a 24 m2 curved LED screen in the auditorium. With a resolution of 3072 x 1152 pixels and a pixel pitch of 2.6 mm, this screen offers an unparalleled visual experience. Complemented by an advanced high-tech video management system, it redefines visual clarity and sharpness, offering great flexibility for creating custom compositions and adapting to a wide range of formats according to the needs of each event. From corporate presentations to cultural events, the versatility of our equipment ensures that each occasion is unique and successful. Its immersive curved design envelops attendees in the content, creating an immersive environment that ensures each presentation, conference, or projection is unforgettable and captivating.

This renovated space, with its prime location and state-of-the-art facilities, positions itself as an inspiring and functional environment for all types of events, from congresses and meetings to conferences and special celebrations that exceed the expectations of its clients. At the World Trade Center Barcelona, innovation, collaboration, and excellence come together to create memorable experiences. It marks a new chapter in the history of this iconic venue, characterized by a commitment to exceeding expectations and opening new possibilities in the world of events and business in Barcelona.

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About LEDDREAM Group: We are an audiovisual engineering company, specialized in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.

The post Elevating the event experience: Transforming the Auditorium of the Congress Center World Trade Center (WTC) into an Inspiring Space first appeared on LED DREAM.

Located in the heart of Barcelona, on Avenida Diagonal D471, next to Francesc Macià, the new Aura office building stands as a symbol of innovation and sustainability. With over half a century of history, this emblematic building has been transformed into a cutting-edge space that blends prime offices, green areas and terraces, retail shopping areas, food & beverage outlets, and a gourmet supermarket. In addition, Aura holds prestigious LEED, WELL, and WiredScore Platinum certifications, as well as LEVEL(s), ensuring a sustainable and healthy environment for its occupants and guaranteeing the implementation of its ESG strategies.

This comprehensive remodeling and transformation project of the former El Corte Inglés center has been led by the promoter Mersan Assets Management, in collaboration with the prestigious architecture firm Blanch + Conca (BCA Arquitectura). The project management has been handled by Projects & Facilities Management. In contrast, the marketing and management of the property has been entrusted to the real estate consultancy Cushman & Wakefield, in collaboration with its Partner LEDDREAM Group, which took charge of all the installation and execution of audiovisual technology, as well as the design and management of experiential content for the building’s main lobby. This project marks an architectural milestone in the city’s urban development, attracting large companies and professionals in search of an exceptional working environment.

The main lobby of the Aura office building becomes a dynamic digital canvas with 3D anamorphic content that stimulates the senses, awakens the imagination, and connects users with nature.

In collaboration with the prestigious real estate consultancy Cushman & Wakefield, Channel4you, and LED DREAM Group, they have transformed the main reception of the building into an impressive dynamic digital canvas. This transformation aims not only to stimulate the senses and awaken the imagination but also to connect users with nature from a digital artistic perspective. The main reception of the building now offers an immersive experience, blending the aesthetics of the building with natural elements in a space that evokes unique sensations. With careful contrast between the greenery of nature and the warmth of wood, harmonization has been achieved with the facade’s predominant white color and the building’s interior.

In this immersive artistic space, LED DREAM Group took charge from conceptualization, design, supply, assembly, installation, and commissioning of a LED screen of more than 24m2, with a pixel pitch of 2.6mm, located in the corner of the reception. This screen has an almost perfect 90-degree angle, facilitating the visualization of 3D anamorphic content and experiential loops. Additionally, it is complemented by another LED screen of 1m² wide by 2m high, with a pixel pitch of 1.9mm, for smaller spaces, offering an exceptional brightness of 2500 nits. Both screens are combined to create a surprising visual experience that distinguishes this space, and they will be used to exhibit various contents and corporate events of the building.

Creativity in content is a central aspect of this immersive experience. Channel4you, the content creative company of LED DREAM Group, was inspired by nature for the design of 3D anamorphic content and experiential loops. These contents invite visitors to disconnect from the daily hustle and bustle and reconnect with what really matters, offering a unique sensory experience that transports viewers on an immersive journey through natural beauty.

By connecting with the essence of nature at Aura, we designed the AURA logo in 3D anamorphic, which integrates organically with the reception wood, and also designed and created different experiential loops that offer an immersive experience that captivates the senses and inspires calmness. With these creative ad-hoc pieces, very visual and attractive, we have captured the essence of nature in all its forms: from stunning sunsets and the majesty of galaxies to a unique representation of life in constant change, inspired by the cyclical nature of seasons and the passage of time.

The integration of the BMS system has also been a priority in this project. Customized real-time content has been designed to inform users about energy efficiency, directories, services, corporate events, and brand values, offering an immersive experience for all visitors. As well as various contents that reinforce their corporate identity.

This unique project has represented a challenge in all its phases, from the conception of the idea to the integration of the contents, the different themes with a common thread, sketches and creation of 3D contents, manipulation of archive material… All these contents are perfectly integrated into the screen and its space, maintaining the elegance and style of the exclusive office building.

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About LEDDREAM Group: We are an audiovisual engineering company, specialized in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting. We design, inspire, and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.

About Channel4you: We are a creative and strategic studio that offers innovative solutions for audiovisual communication. We are part of the LEDDREAM Group content team. At Channel4You, we are responsible for creating and managing content for screens, shop windows, and various digital platforms, adapting it to the needs and objectives of each client. Our services cover the strategic phase, from the conceptualization of the idea, the definition of technologies, product design, content creation and development, such as 3D animations, moving 2D graphics, storyboards, video mapping, VR/AR, post-production, and after-sales support. Contact us at hello@channel4you.es

The post Channel4you creates an immersive space with 3D anamorphic content in the lobby of the new Aura office building first appeared on LED DREAM.

The sports club RCD Espanyol and the investor Publimaes S.L. have announced an agreement to install and operate an impressive LED screen located on the south facade of the Stage Front Stadium. With a surface area of approximately 200 square meters, this screen marks a milestone in technological innovation and visual experience for the club’s fans.

Elevating the Fan Experience with RCD Espanyol’s Impressive 200 m2 LED Screen.

Dive into this Digital and Technological Experience

With a surface area of around 200 square meters, this screen not only offers a stunning visual experience for fans in the stadium but also grabs the attention of passersby, adding a touch of magic to the urban environment. This impressive LED screen, strategically installed on the stadium’s south facade, provides a visual experience for both stadium attendees and passersby in the area. Additionally, this screen opens up new commercial opportunities for the club over the next 10 years, allowing advertisers, sponsors, and partners to reach a wider audience through dynamic and engaging advertising messages, 16 hours a day, 365 days a year. Furthermore, the agreement guarantees the RCD Espanyol sports club 4 hours of brand advertising on match days for the first team, women’s team, and events.

New Opportunities for #RCDE Club

Beyond the spectacle, this screen represents new commercial opportunities for RCD Espanyol, allowing advertisers to connect with a broader audience through dynamic and engaging advertising messages. The management of this innovative LED screen is in the hands of professionals from DOOH Enterprise and MAIN agency, supported by LED DREAM Group through Channel4you (Creative content studio), ensuring an unparalleled experience for fans and advertisers alike.

Passion-Provoking Colors

The characteristic colors of RCD Espanyol come to life on this screen, immersing fans in a sea of emotions every time it lights up. From the iconic blue and white to vibrant tones reflecting the team’s energy, every match becomes a celebration for the senses.

Experience Football in Giant Dimension with RCD Espanyol’s Cutting-Edge LED Screen

This digitization project has been led by the client, who have teamed up with DOOH Enterprise and their Partner LED DREAM Group to modernize their large-format screen located on the South facade, attracting top-tier advertising companies. LED DREAM Group took charge of everything from engineering, installation, supply, assembly, to the commissioning of the LED screen and support structures. (video)

This impressive transparent LED screen, over 8 meters high and 22 meters wide, stands out for its 16mm/32mm pixel pitch technology in outdoor LED curtain format. Its adjustable brightness up to 10,000 nits ensures optimal content display both day and night, blending design, technology, and architecture uniquely. The support structure consists of a modular LED curtain system, significantly reducing weight and presenting no wind obstruction thanks to its high level of transparency (67%), allowing for greater visibility of the structure and integration thereof. Another standout feature of this transparent LED screen is its weight of 15 Kg/m2, representing a load release for the structural element. The screen’s weight, installation height, and size were fundamental aspects to consider in the project, adding greater complexity than usual.

From the outset, this project has been an exciting challenge every step of the way: from design, supply, assembly to flawless installation. Our goal was clear: to seamlessly integrate this innovative screen to provide a distinctive value while preserving the unique essence that characterizes the RCD Espanyol sports club. This screen is not just a visual spectacle; it is a statement of our commitment to excellence and delivering exceptional and cutting-edge experiences to our customers and partners.

The post Infinite Excitement Unleashed! RCD Espanyol Unveils Massive 200 m2 Screen on Stage Front Stadium’s South Façade first appeared on LED DREAM.