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adidas reopens its first <Home of Sport> space at El Corte Inglés Goya, Madrid

This Home of Sport concept continues to roll out globally while solidifying its presence in Spain and Portugal.

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adidas reopens its first <Home of Sport> space at El Corte Inglés Goya, Madrid

October 2024

adidas continues to strengthen its presence in Spain and Portugal with the reopening of its innovative space at El Corte Inglés Goya, located in the heart of Madrid, which opened on October 25. This store not only offers a wide range of sports products but also provides a unique shopping experience that blends technology, design, and personalization, all aimed at sports enthusiasts.

Partner

Channel4you

Solutions

LED Screens / Content creation and management

Category

Retail

Location

Spain and Portugal

adidas ECI GOYA Madrid
With the reopening of this store on the sixth floor of El Corte Inglés, adidas introduces the "Home of Sport" concept within a 202-square-meter space, divided into two areas: 172 sqm dedicated to high-performance products and 60 sqm focused on urban fashion. This cutting-edge concept aims to offer more than just sportswear and footwear—it immerses customers in an interactive experience, connecting them actively with sports through a design that offers full engagement in various sporting disciplines. To make this innovative space a reality, adidas has incorporated digital innovations with the help of its technology partner, LED DREAM Group, which was responsible for the audiovisual and technological integration. This included the design, supply, installation, and setup of LED technology. LED DREAM Group played a key role in creating a digitally immersive environment.
adidas El Corte Inglés Goya Madrid

Personalization, Digital Innovation, and Sports Community

The store features extensive LED screen integration that transforms the shopping experience. These screens facilitate consumer interaction with the brand and create a visually captivating digital journey from the moment customers step into the store. Digital technology not only enhances the shopping experience but also enables customers to connect with the brand in a unique way. It’s a destination for style, self-expression, and discovery, where technology and digital innovations are fully integrated:
- Several LED screens located on the columns in the Women, Men, and Originals sections, with a total resolution of 312px x 936px, measuring 2.25 meters in height by 0.75 meters in width.
- Multiple LED screens in the football and footwear areas (Tickers, LED Banners).
- Content creation and management by Channel4you (a creative multimedia studio from LED DREAM Group).

LED DREAM Group has played a vital role in creating a fully immersive digital experience.

adidas El Corte Inglés Goya Madrid

A Gathering Space for the Sports Community

Home of Sport, serves as a gathering point for sports lovers, promoting an active community and values such as self-improvement, well-being, and sportsmanship. It offers exclusive and personalized products, making it the perfect destination for those seeking a unique and different sports experience. LEDDREAM Group has been key in creating this space, collaborating on the installation of audiovisual technologies in several of adidas's stores across Spain and Portugal. Their expertise in engineering and digital solutions has helped make this store a benchmark in sports retail.