{"id":19328,"date":"2026-04-14T11:08:59","date_gmt":"2026-04-14T11:08:59","guid":{"rendered":"https:\/\/leddream.es\/?p=19328"},"modified":"2026-04-14T11:17:14","modified_gmt":"2026-04-14T11:17:14","slug":"channel4you-redefines-the-pharmaceutical-experience-through-the-creation-of-anamorphic-3d-content-at-infarma-2026","status":"publish","type":"post","link":"https:\/\/leddream.es\/en\/blog\/fairs\/channel4you-redefines-the-pharmaceutical-experience-through-the-creation-of-anamorphic-3d-content-at-infarma-2026\/","title":{"rendered":"Channel4you redefines the pharmaceutical experience through the creation of anamorphic 3D content at INFARMA 2026"},"content":{"rendered":"<p><a href=\"https:\/\/genove.com\/\">Genov\u00e9<\/a> is a dermatological laboratory with over a century of expertise, specializing in the development of dermocosmetic solutions backed by scientific research. The company is part of the AC Marca Group. In recent years, Genov\u00e9 has strengthened its positioning within the pharmaceutical sector under the concept \u201cSupported by Science,\u201d reflecting the evolution of its identity and its commitment to innovation in skin care.<\/p>\n<p><a href=\"http:\/\/www.channel4you.es\" target=\"_blank\" rel=\"noopener\">Channel4you<\/a> has developed an innovative project for Genov\u00e9, elevating its brand communication in the pharmaceutical environment to a new experiential level through the creation of anamorphic 3D content applied to its products, along with three experiential loops specifically designed to ensure a seamless narrative flow across the LED screen during the INFARMA 2026 trade show.<\/p>\n<p><iframe loading=\"lazy\" title=\"3D Anamorphic Dermatology Experience | Genov\u00e9 at INFARMA 2026 | Skincare &amp; Hair Innovation\" src=\"https:\/\/www.youtube.com\/embed\/iq3iF2UGg2s\" width=\"315\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>The starting point of the project is the creation of a 3D visual universe where dermatology moves beyond a static discourse to become a living system. From this foundation, an environment is designed in which each product is integrated into a shared narrative, built through motion, depth, and continuous transformation\u2014within a fully immersive pharmaceutical experience.<\/p>\n<h2>Anamorphic 3D Dermatology<\/h2>\n<p data-start=\"1297\" data-end=\"1441\">Within this universe, three distinct experiences have been developed, each focused on a product and the way its benefits are visually expressed.<\/p>\n<p data-start=\"1443\" data-end=\"1642\">For <strong>Rederm,<\/strong> each sphere floats, interacts, multiplies, and evolves, revealing the benefits of each product within a complete dermatological system. Every formula works in synergy to nourish the skin.<\/p>\n<p><iframe loading=\"lazy\" title=\"#3DAnamorphic - Genove Laboratorio farmac\u00e9utico dermatol\u00f3gico\" src=\"https:\/\/www.youtube.com\/embed\/o1sjIFxuWrA\" width=\"537\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>For <strong>Pilopeptan,<\/strong> the content illustrates how care works from root to tip. It strengthens the fiber, protects against breakage, and enhances hair vitality.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/U6IZRd3SRSefbe8U0Efp_captura de pantalla 2026-04-10 145712.jpg\" alt=\"\" \/><\/p>\n<p>For <strong>PruriCalm,<\/strong> the sequence is built on a clear idea: irritation appears, care acts, and the skin responds. The content reveals its soothing effect, showing how it helps calm, relieve, and restore the skin to its natural state<\/p>\n<p><iframe loading=\"lazy\" title=\"When Irritation Disappears: PruriCalm 3D Anamorphic Skincare Experience\" src=\"https:\/\/www.youtube.com\/embed\/7dFwR7O1qlQ\" width=\"537\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p data-start=\"2028\" data-end=\"2316\">The anamorphic 3D proposal, applied to product and designed to be perceived from specific viewing angles, enhances the integration of content with the physical space of the stand, creating an immersive experience that reinforces Genov\u00e9\u2019s positioning within the pharmaceutical environment.<\/p>\n<p data-start=\"2318\" data-end=\"2604\">Channel4you\u2019s objective has always been a meticulous attention to detail in every product, translating its benefits and essence through 3D design and visual storytelling. Each composition has been developed to build a cohesive communication system throughout the days of the trade show.<\/p>\n<p data-start=\"2318\" data-end=\"2604\">\n<p><strong><span style=\"color: revert; font-size: revert;\">About the project<\/span><\/strong><\/p>\n<p data-start=\"4364\" data-end=\"4685\"><a href=\"http:\/\/www.leddream.es\"><strong data-start=\"4364\" data-end=\"4382\">LEDDREAM GROUP<\/strong><\/a> \u2013 A technology company specialized in integrating innovative audiovisual solutions. From state-of-the-art LED screens and digital content creation to dynamic and experiential lighting solutions, LEDDREAM GROUP delivers unique, creative, and customized proposals for all types of architectural spaces.\u00a0Their creative approach transforms architectural spaces into interactive environments that captivate users, add commercial value, and generate new business opportunities. Acting as a strategic partner for architects, engineers, and space managers, they help strengthen brand identity and stand out in a competitive market.<\/p>\n<p data-start=\"4364\" data-end=\"4685\"><a href=\"http:\/\/www.channel4you.es\">Channel4you<\/a>\u2014the digital content division of LEDDREAM GROUP\u2014is a creative and strategic studio that designs, develops, and manages audiovisual content (2D, 3D, anamorphic, and branding) for screens, storefronts, and digital platforms, adapting to each client\u2019s objectives from concept through to post-production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genov\u00e9 is a dermatological laboratory with over a century of expertise, specializing in the development of dermocosmetic solutions backed by scientific research. The company is part of the AC Marca Group. In recent years, Genov\u00e9 has strengthened its positioning within the pharmaceutical sector under the concept \u201cSupported by Science,\u201d reflecting the evolution of its identity [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.51,"y":0.34},"footnotes":""},"categories":[39],"tags":[795,796,797,798],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/19328"}],"collection":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/comments?post=19328"}],"version-history":[{"count":2,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/19328\/revisions"}],"predecessor-version":[{"id":19333,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/19328\/revisions\/19333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media\/19329"}],"wp:attachment":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media?parent=19328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/categories?post=19328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/tags?post=19328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}