{"id":18983,"date":"2026-02-05T22:36:13","date_gmt":"2026-02-05T22:36:13","guid":{"rendered":"https:\/\/leddream.es\/?p=18983"},"modified":"2026-02-05T22:47:44","modified_gmt":"2026-02-05T22:47:44","slug":"digital-lighting-as-a-language-of-experiences-at-avixa-congress-and-avixa-tv","status":"publish","type":"post","link":"https:\/\/leddream.es\/en\/blog\/fairs\/digital-lighting-as-a-language-of-experiences-at-avixa-congress-and-avixa-tv\/","title":{"rendered":"Digital Lighting as a Language of Experiences at AVIXA Congress and AVIXA TV"},"content":{"rendered":"<p>During <strong>AVIXA Congress 2026 at ISE<\/strong>, <a href=\"www.leddream.es\" target=\"_blank\" rel=\"noopener\">LEDDREAM GROUP<\/a> shared our vision of how <strong>digital lighting<\/strong> has evolved beyond a purely technical solution to become a <strong>language capable of creating atmospheres, conveying identity, and transforming the way people experience a space<\/strong>.<\/p>\n<p>In his talk, our <strong>Business Development Manager, Carlos Alberto L\u00f3pez Rosales<\/strong>, explained how digital lighting can shape spaces, enhance user experiences, and redefine commercial, corporate, and public environments. Beyond aesthetics, dynamic digital lighting becomes a narrative and functional element that interacts with both people and their surroundings.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/iO3Sz5GeRkeJsc41l0g9_avixa by leddream (3).jpg\" alt=\"\" \/><\/p>\n<p>Through real-world projects, we demonstrated how the combination of <strong>light and dynamic content<\/strong> can create spaces that are more <strong>alive, adaptive, and immersive<\/strong>. Projects like the <strong>multimedia fa\u00e7ade of the Sant Joan de D\u00e9u Hospital in Barcelona<\/strong> show how lighting can become an <strong>expressive medium<\/strong> that connects with both the environment and the people who experience it.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/Xr5rzeDbTlupHdQiH5QV_1764590630998.gif\" alt=\"\" \/><\/strong><\/p>\n<p>Another standout project is the <strong>interactive ceiling at L\u2019Illa Diagonal<\/strong>, which responds to visitor movement and transforms the perception of the space, creating unique and memorable experiences. Our vision was also part of <strong>AVIXA TV<\/strong>, a platform where we shared conversations and reflections on the role of digital lighting as a creative material that integrates technology, architecture, and emotion.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/QYOvLp2YTtatvd6s4O0Q_avixa tv by leddream (1).jpg\" alt=\"\" \/><\/p>\n<p>Through our participation in both formats, <strong>LEDDREAM GROUP<\/strong> aims to show that digital lighting goes beyond technical functionality: it is a narrative and experiential medium that, combined with technology and design, can transform spaces, evoke emotions, and tell stories.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/4pWoert8QSqp2PgPBt8S_avixa tv by leddream.jpg\" alt=\"\" \/><\/p>\n<p>We want to thank the <strong>AVIXA team<\/strong> for creating these dialogue spaces and giving visibility to new ways of experiencing audiovisual content in Spanish. The full interview will be shared very soon. Don\u2019t miss it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During AVIXA Congress 2026 at ISE, LEDDREAM GROUP shared our vision of how digital lighting has evolved beyond a purely technical solution to become a language capable of creating atmospheres, conveying identity, and transforming the way people experience a space. In his talk, our Business Development Manager, Carlos Alberto L\u00f3pez Rosales, explained how digital lighting [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.51,"y":0.34},"footnotes":""},"categories":[39,79],"tags":[156,759,760],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/18983"}],"collection":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/comments?post=18983"}],"version-history":[{"count":1,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/18983\/revisions"}],"predecessor-version":[{"id":18984,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/18983\/revisions\/18984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media\/18981"}],"wp:attachment":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media?parent=18983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/categories?post=18983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/tags?post=18983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}