{"id":16887,"date":"2025-04-11T09:16:17","date_gmt":"2025-04-11T09:16:17","guid":{"rendered":"https:\/\/leddream.es\/?p=16887"},"modified":"2025-04-11T09:40:22","modified_gmt":"2025-04-11T09:40:22","slug":"adidas-brings-an-immersive-experience-to-its-new-maremagnum-store-in-barcelona","status":"publish","type":"post","link":"https:\/\/leddream.es\/en\/blog\/led-screens\/adidas-brings-an-immersive-experience-to-its-new-maremagnum-store-in-barcelona\/","title":{"rendered":"adidas brings an immersive experience to its new Maremagnum store in Barcelona"},"content":{"rendered":"\n<p>The new adidas store at the Maremagnum shopping center in Barcelona marks another step forward in the brand\u2019s retail strategy through its <em>\u201cHome of Sport\u201d<\/em> concept. This innovative 527 m\u00b2 space is designed not only to showcase the best in sportswear and fashion, but also to transform the customer experience through technology. <\/p>\n\n\n\n<p>Just like other <em>Home of Sport<\/em> locations, the Maremagnum store features advanced LED technology to create an immersive environment that elevates the customer journey. <strong>New experiences. New designs. New ways to connect.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/9u1dXvmTvy3l6xRS0QGA_dsc08305 copy.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>The store\u2019s design fully embraces the <em>Home of Sport<\/em> concept, offering an immersive experience that integrates cutting-edge technology and sustainability. Adidas\u2019 presence in Maremagnum not only strengthens its commitment to sport and innovation but also contributes to the revitalization of Barcelona\u2019s waterfront, reinforcing the center as a key destination for sport and fashion lovers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/QAir8GgTTy2dr7qzpIdd_home of sport 17 03 2024 (280 von 402).jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tech-driven design for an immersive shopping experience<\/h3>\n\n\n\n<p>To bring this bold vision to life, Adidas partnered with its technology collaborator, <strong>LED DREAM Group<\/strong>, who provided end-to-end support for the audiovisual and technological integration. This included the design, supply, installation, and configuration of custom LED technology tailored to the space. LED DREAM Group played a key role in creating a digitally immersive environment, aligned with Adidas\u2019 vision of blending sport, technology, and sustainability at every touchpoint with their customers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/Y9FnAOcrRf0X8CzGM1qg_1723369277655.jpeg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new adidas store at the Maremagnum shopping center in Barcelona marks another step forward in the brand\u2019s retail strategy through its \u201cHome of Sport\u201d concept. This innovative 527 m\u00b2 space is designed not only to showcase the best in sportswear and fashion, but also to transform the customer experience through technology. Just like other [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.51,"y":0.34},"footnotes":""},"categories":[77],"tags":[196,558,612],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16887"}],"collection":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/comments?post=16887"}],"version-history":[{"count":3,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16887\/revisions"}],"predecessor-version":[{"id":16895,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16887\/revisions\/16895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media\/16884"}],"wp:attachment":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media?parent=16887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/categories?post=16887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/tags?post=16887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}