{"id":16642,"date":"2025-03-04T14:42:38","date_gmt":"2025-03-04T14:42:38","guid":{"rendered":"https:\/\/leddream.es\/?p=16642"},"modified":"2025-03-05T07:53:19","modified_gmt":"2025-03-05T07:53:19","slug":"simon-shines-at-llum-bcn-2025-with-the-transit-installation-and-media-facade","status":"publish","type":"post","link":"https:\/\/leddream.es\/en\/blog\/digital-lighting\/simon-shines-at-llum-bcn-2025-with-the-transit-installation-and-media-facade\/","title":{"rendered":"Simon Shines at Llum BCN 2025 with the Tr\u00e0nsit Installation and Media Fa\u00e7ade"},"content":{"rendered":"\n

Simon,<\/strong> a leading company in electrical materials, lighting design, control systems, and connectivity, participated in the Llum BCN 25 Festival (February 7\u20139) with the installation Tr\u00e0nsit<\/em>. This artistic piece, specially created for Simon\u2019s warehouse, is the result of a collaboration between the nationally and internationally recognized Studio Animal, led by architect Javier Jim\u00e9nez, and the international artistic duo Cabosanroque, formed by sound artists Laia Torrents and Roger Aixut. A longtime sponsor of Llum BCN, Simon returned to the festival with the innovative installation Tr\u00e0nsit, which attracted over 11,000 visitors during the three-day event. The company\u2019s warehouse was also one of only three indoor venues to host an installation this year.<\/p>\n\n\n\n

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Tr\u00e0nsit: A new take on traffic lights<\/strong><\/p>\n\n\n\n

Designed by Studio Animal and Cabosanroque, Tr\u00e0nsit<\/em> features 49 suspended traffic lights arranged in a grid. This transforms this functional urban element\u2014typically bound by strict codes\u2014into a dynamic instrument of light, color, and sound, expanding chromatic ranges, transitions, and expressive possibilities.<\/p>\n\n\n\n

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The traffic light: An artistic transgression<\/strong><\/h3>\n\n\n\n

Visitors to Simon\u2019s warehouse were immersed in a one-of-a-kind visual and auditory experience\u2014a “traffic symphony” that transitions from abstract to concrete forms. This vibrant and ever-changing urban landscape choreographs light and sounds through the frequencies emitted by the traffic lights. For Studio Animal and Cabosanroque, this is a universal piece, understandable in any culture thanks to its central element: the traffic light.<\/p>\n\n\n\n

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For the Llum BCN 25 Festival<\/strong>, a lighting mood<\/strong> was created for the fa\u00e7ade of Simon\u2019s new<\/strong> SWITCH<\/strong> building\u2014designed as a media fa\u00e7ade<\/strong>\u2014in collaboration with ProtoPixel<\/strong>, Simon\u2019s technology partner, and Lumalia Studio<\/strong>, a firm specializing in dynamic and experiential lighting projects<\/strong> that merge creativity, technique, and technology<\/strong> to develop unique lighting proposals. <\/p>\n\n\n\n

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Simon: Light, Technology, and the City<\/strong><\/h3>\n\n\n\n

The Tr\u00e0nsit<\/em> installation by Studio Animal and Cabosanroque, presented at Llum BCN 25, finds clear intersections with Simon\u2019s mission and expertise. Through its innovative use of technology, light, and color transitions, its engagement with urban transformation, and the development of specific hardware and software to compose the piece, Tr\u00e0nsit<\/em> aligns perfectly with Simon\u2019s vision. Deeply involved in light culture, Simon has supported Llum BCN since its inception, backing an artistic event that helps shape the city\u2019s identity. Over the years, Simon has actively sponsored multiple light art installations and projects\u00a0in various locations and at its headquarters. Among the designers, architects, and artists Simon has collaborated with are Antoni Arola, UVA-Matt Clark, Mario Pasqualotto, Guillermo Santom\u00e0, Michela Mezzavilla, Mayice Studio, and design schools in Barcelona such as LCI, IED, and Eina, among others.<\/p>\n\n\n\n

Biographies<\/strong><\/h2>\n\n\n\n

Studio Animal<\/strong>, based in Madrid and Barcelona, is led by Javier Jim\u00e9nez Iniesta and specializes in interior design and ephemeral architecture. The studio combines professional practice with academic research and teaching, focusing on redefining contemporary spaces and atmospheres while envisioning a super-optimistic future. Their work has been recognized with the FAD Awards 2023 and 2024, the ROOM Award, and the FRAME Award 2024.<\/p>\n\n\n\n

Cabosanroque<\/strong>, formed by Laia Torrents Carulla and Roger Aixut Sampietro, are visual artists who explore sound and its performative capabilities. With backgrounds in music, industrial engineering, and architecture, their work challenges traditional exhibition spaces and formats, using technology as a research tool. They have exhibited internationally in museums and performance festivals across France, Germany, the Netherlands, Italy, and Mexico.<\/p>\n\n\n\n

Lumalia Studio<\/strong>, part of the LED DREAM Group<\/strong>, specializes in the creation and execution of dynamic digital lighting projects. They integrate ideas and creativity with innovative techniques and technologies, offering unique and distinctive solutions that range from architectural lighting design to artistic installations and custom products. Their cutting-edge technology enhances fa\u00e7ades, retail spaces, shopping malls, outdoor areas, leisure spaces, hotels, offices, and other urban environments. More information:<\/strong> atencioncliente@lumalia.es<\/a> \/ www.lumalia.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Simon, a leading company in electrical materials, lighting design, control systems, and connectivity, participated in the Llum BCN 25 Festival (February 7\u20139) with the installation Tr\u00e0nsit. This artistic piece, specially created for Simon\u2019s warehouse, is the result of a collaboration between the nationally and internationally recognized Studio Animal, led by architect Javier Jim\u00e9nez, and the […]<\/p>\n","protected":false},"author":6,"featured_media":16630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.51,"y":0.34},"footnotes":""},"categories":[79],"tags":[157,583,584],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16642"}],"collection":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/comments?post=16642"}],"version-history":[{"count":9,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16642\/revisions"}],"predecessor-version":[{"id":16651,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/posts\/16642\/revisions\/16651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media\/16630"}],"wp:attachment":[{"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/media?parent=16642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/categories?post=16642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leddream.es\/en\/wp-json\/wp\/v2\/tags?post=16642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}